Manage your listing
Follow a step-by-step guide with online chat support to create or manage your listing.
Community
Let’s talk
Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: survey data
The Prompt
The Cost of Being Wrong: How Overconfidence in Ineffective AI Detection Tools Impacts the Research Ecosystem
Discover the challenge of identifying AI-generated open-ended responses and the potential consequences for researchers and the market research industr...
Karine Pepin
Co-Founder at The Research Heads
Focus on APAC
Is a Sample Size of N=1000 Sufficient for Accurate Survey Results?
“You surveyed only N = 1000 respondents. How can these results be representative of the entire country with a population of millions?” If you’ve wonde...
LevelUP Your Research
How to Prevent Consumers from Being Survey Tricksters
Survey takers don’t mean to be tricksters but remember when someone clicks a link to take a survey their mind was almost certainly somewhere else vs. ...
Joel Rubinson
President at Rubinson Partners Inc
Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge
In the insights industry, experts have described 2022 as the Year of Data Quality. There is no doubt that it has been a hot topic of discussion and de...
Karine Pepin
Co-Founder at The Research Heads
Research Methodologies
The Seven Most Common Mistakes in B2B Research
Are your B2B market research methodologies up to date?
Sascha Eder
CEO at NewtonX
Gain & Retain®
Share of Search – Help or Hindrance to the CMO?
Is Share of Search (SoS) a reliable metric to measure brand success?
Ken Roberts
Chief Innovation Officer at Forethought
DIY Research
Six Ways Insights Teams Lose Valuable Knowledge
Lost Data is a Universal Business Challenge.
Scott Litman
at Lucy and KnowledgeHound
Insights Industry News
Key Industry Trends To Consider When Selecting a Sample Partner
When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...
Ted Pulsifer
Executive Vice President at Schlesinger Group
Research Methodologies
5 Steps to Prevent Online Survey Fraud
Finally. A proven solution to one of the most challenging identities of Community Panel – online survey fraud.
Pankaj Madan
CTO at Teamarcs Technologies Pvt. Ltd.
Brand Strategy
The Troubling Legacy of the 2020 Election Polls
Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?
Terry G.
Partners at Customer Experience Partners, LLC.
Research Methodologies
The 4-Step Process to Improve Usability of Web Surveys
How to build surveys that will improve data quality and reduce respondent burden.
Emily Geisen
Senior XM Scientist at Qualtrics
Gain & Retain®
Insights: Game of Skill or Chance?
Estimating the likelihood of adoption and the relative importance of a choice attribute are two areas where findings from survey data can be misleadin...
Ken Roberts
Chief Innovation Officer at Forethought
Ensuring Data Quality Through Survey Design
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
Debbie Senior
VP, Global Products and Automation at Toluna
Healthcare, Medical, and Pharma Market Research
What Automation Means for Healthcare Market Researchers
I’ve been thinking a lot lately about automation and how it can and should be applied to healthcare-related market research.
Tom Lancaster
How Emerging Media Behaviors Shape The Future Of Marketing Research Practices
A three part series focusing on how each of three drivers will reshape Marketing Research practices in the coming years.
Joel Rubinson
President at Rubinson Partners Inc