This post will be the first in a series previewing key findings from a new study exploring the characteristics of survey research panelists
Have you ever signed up to be a member of on-line/mobile panels? Don’t – it is a nightmare experience.
In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.
New studies on the topic of MR and incentives indicate that the old idea of a transactional model of incentives may not be enough.