An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.
Tom H.C. Anderson uses text analytics to dig deep into his personal brand and shares lessons with us all.
OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics.
With TMRE just around the corner, I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other topics.
An interview with Tom Anderson of Anderson Analytics ahead of Market Research in the Mobile World.
Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups?
Since I finally accepted the truth that I have become a brand, I've become increasingly aware of the parallels between my own journey and how companies can use a similar
A summary of the opening statements from the six participants and key topics from today's live debate on data privacy in market research.
All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being marginalized. And the CEO h
Tom Anderson writes one of the best deconstructions of some of the critical issues impacting market research today.