Archive: women in research

Women in Research: Embracing Equity in 2023 and Beyond

Insights Industry News

Women in Research: Embracing Equity in 2023 and Beyond

Editor’s Note: International Women’s Day is set apart to celebrate the achievements of women. Forbes suggests, “The day marks a call to action for acc...

Jessica Sage

Jessica Sage

Global Director of Marketing & Programming at Women In Research (WIRe)

The Power of Audio

Research Methodologies

The Power of Audio

Audio collection & deliverables should in your insights toolbox.

Katrina Noelle

Katrina Noelle

Hack Your Brain With Behavioral Science
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?

Insights Industry News

The Best of IIEX EU 2022: Loyal to Bacon, Pasta, and the NPS Score?

Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

GreenBook 2022 Future List Spotlight: Josipa Majic

Future List Honorees

GreenBook 2022 Future List Spotlight: Josipa Majic

An interview with 2022 Future List honoree Josipa Majic (Tacit).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Salam Beasan

Future List Honorees

GreenBook 2022 Future List Spotlight: Salam Beasan

An interview with 2022 Future List honoree Salam Beasan (Similarweb).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Laura Jett

Future List Honorees

GreenBook 2022 Future List Spotlight: Laura Jett

An interview with 2022 Future List honoree Laura Jett (Google).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Dana Kim

Future List Honorees

GreenBook 2022 Future List Spotlight: Dana Kim

An interview with 2022 Future List honoree Dana Kim (Highlight).

Greenbook Content

Greenbook Content

Sage Start-up Advice from GreenBook Pitch Winners
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook 2022 Future List Spotlight: Melina Palmer

Future List Honorees

GreenBook 2022 Future List Spotlight: Melina Palmer

An interview with 2022 Future List honoree Melina Palmer (The Brainy Business).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Rogayeh Tabrizi

Future List Honorees

GreenBook 2022 Future List Spotlight: Rogayeh Tabrizi

An interview with 2022 Future List honoree Rogayeh Tabrizi (Theory+Practice).

Greenbook Content

Greenbook Content

How Walmart Is Commercializing the Power of Data Science
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook 2022 Future List Spotlight: Dr. Jessica Wong

Future List Honorees

GreenBook 2022 Future List Spotlight: Dr. Jessica Wong

An interview with 2022 Future List honoree Jessica Wong (Paramount).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Hannah Kirk

Future List Honorees

GreenBook 2022 Future List Spotlight: Hannah Kirk

An interview with 2022 Future List honoree Hannah Kirk (Blue Yonder Research).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Gracie McKinstry-Smith

Future List Honorees

GreenBook 2022 Future List Spotlight: Gracie McKinstry-Smith

An interview with 2022 Future List honoree Gracie McKinstry-Smith (Target).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp

Future List Honorees

GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp

An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Giovanna Fortuna

Future List Honorees

GreenBook 2022 Future List Spotlight: Giovanna Fortuna

An interview with 2022 Future List honoree Giovanna Fortuna (Big Sofa).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Katherine Duong

Future List Honorees

GreenBook 2022 Future List Spotlight: Katherine Duong

An interview with 2022 Future List honoree Katherine Duong (Target).

Greenbook Content

Greenbook Content

GreenBook 2022 Future List Spotlight: Dr. Clara Mundia

Future List Honorees

GreenBook 2022 Future List Spotlight: Dr. Clara Mundia

An interview with 2022 Future List honoree Dr. Clara Mundia (Dalberg).

Greenbook Content

Greenbook Content

The Key to Predicting Growth to Drive Innovation

Focus on APAC

The Key to Predicting Growth to Drive Innovation

Deciphering growth opportunities can be used to drive innovation.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

GreenBook Future List Spotlight: Melissa Ferere

Consumer Behavior

GreenBook Future List Spotlight: Melissa Ferere

GRIT Future List honoree, Melissa Ferere, gives her younger self great advice about her credentials.

Greenbook

Greenbook

GreenBook Future List Honoree Beth Rogers Shares Her Inspiration

GreenBook Future List Honoree Beth Rogers Shares Her Inspiration

GRIT Future List honoree, Beth Rogers, shares her thoughts on the future of data science and the skills new professionals need to master.

Greenbook

Greenbook

GreenBook Future List Honoree Manuela Isliker on the Power of Empathy

GreenBook Future List Honoree Manuela Isliker on the Power of Empathy

GRIT Future List honoree, Manuela Isliker, tells the three things she looks for when hiring for an insights role.

Greenbook

Greenbook

GreenBook Future List Spotlight: Katrin Krüger

Qualitative Research

GreenBook Future List Spotlight: Katrin Krüger

GRIT Future List honoree, Katrin Krüger, tells us why online qual options can inspire infectious enthusiasm from participants and clients.

Greenbook

Greenbook

Are You An Imposter?

Are You An Imposter?

The data behind Imposter Syndrome and tips for coping if you are one of the 53% young, high-achieving, female professionals currently suffering from i...

Brittany Nicols

Brittany Nicols

VP Marketing and Communications at InnovateMR

GreenBook Future List Spotlight: Laarni Paras

GreenBook Future List Spotlight: Laarni Paras

GRIT Future List honoree, Laarni Paras shares how she pays it forward.

Greenbook

Greenbook

Ambika McGee Shoots for the Future

CEO Series

Ambika McGee Shoots for the Future

How Ambika started her consultancy the year the world collapsed.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Lynzie Riebling

GreenBook Future List Spotlight: Lynzie Riebling

“You may be green to the career world, but no one knows culture better than you,” Lynzie gives solid advice to new professionals.

Greenbook

Greenbook

Interview With Adriana Rocha

CEO Series

Interview With Adriana Rocha

“Culture and team are everything.” Adriana shares advice for new entrepreneurs and why her community platform is the future of research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Carol Fitzgerald Tells Us What’s Next

CEO Series

Carol Fitzgerald Tells Us What’s Next

“There is a lot of enthusiasm and appetite for using technology and using technology with insights.” Carol shares her thoughts on the 3 A’s creeping u...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Julia Görnandt

Behavioral Science

GreenBook Future List Spotlight: Julia Görnandt

GRIT Future List honoree, Julia Görnandt, tells us about her passion for pottery and why she loves German Election reporting.

Greenbook

Greenbook

A Sit Down With Rebecca Brooks

CEO Series

A Sit Down With Rebecca Brooks

Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Nikki Lavoie, CEO of MindSpark Research International

CEO Series

Interview with Nikki Lavoie, CEO of MindSpark Research International

Step aside, Emily in Paris. Nikki Lavoie talks to Lenny Murphy about how she went from research consulting agencies in New Hampshire to founding MindS...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Lauren Murphy

Consumer Behavior

GreenBook Future List Spotlight: Lauren Murphy

We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership ...

Greenbook

Greenbook

Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy

CEO Series

Interview with Anne-Sophie Damelincourt of Blue Lemon Insight & Strategy

Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Mary Eapen

GreenBook Future List Spotlight: Mary Eapen

GRIT Future List honoree, Mary Eapen shares how she overcame self-doubt and why fostering a culture of continuous learning within a team is a must for...

Greenbook

Greenbook

Interview with Kristin Luck

CEO Series

Interview with Kristin Luck

Kristin Luck talks to Lenny Murphy about career transitions, why she’s running for president of ESOMAR, and why the industry needs to bring younger re...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

New Study Shows Workplace Equality is Still a Thing of the Future: What Working Moms Need to Know

Brand Strategy

New Study Shows Workplace Equality is Still a Thing of the Future: What Working Moms Need to Know

WIRe study explores how parenthood affects gender disparity in the workplace.

Rebecca Brooks

Rebecca Brooks

WIRe 2017 Gender Diversity Study

Brand Strategy

WIRe 2017 Gender Diversity Study

Take the WIRe 2017 Gender Diversity Study!

Kristin Luck

Kristin Luck

Growth Strategist at Luck Collective Co

Women in Research (WIRe) NYC Chapter meet up delivers

The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.

Rachel Dreyfus

Rachel Dreyfus