1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Mobile Research Report

Mobilizing Market ResearchMobilizing Market Research – May 2011

A comprehensive in-depth report on the state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. By Carrie Robbins.

You can also view the report divided into a series of blog posts, including comments and reactions from industry thought leaders:

Mobilizing Market Research (Part 1)

Mobilizing Market Research: Industry Insights (Part 2)

Mobilizing Market Research: Benefits & Current Uses (Part 3)

Mobilizing Market Research: Limitations & The Future (Part 4)

Mobilizing Market Research: Going Forward – The Mobile To-Do List (Part 5)

Mobilizing Market Research: Best Practices & What’s Next? (Part 6)

Mobilizing Market Research: Moving Forward & Using The Mobile Toolbox (Part 7)


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