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Newsletter Archive 2012

GreenBook Market Research Newsletter

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2012 Archive

December 26, 2012 | View Online Issue

The 50 Most Innovative Companies in Market Research (GRIT 2012)
Google Makes Their Market Research Play: Now What?
Big Data: Opportunity or Threat for Market Research?
An Angry MR Client Speaks
The Field as The Black Hole of Research: Dull but Critical
5 Ways to Use Facebook as an Insights Tool
#MRX Top 10 Stories of 2012

 

December 13, 2012 | View Online Issue

Introducing Insight Innovation Exchange
Client View: We Ignore Social Media Research at Our Peril
Keynote Summary: The Future of Qualitative Research
Marketing and Insights in Today’s Cluttered, Techy World
Who is Leading Insight Industry Transformation?
Broader Implications of the Communispace/Promise Deal
#MRX Top 10: All the News That’s Fit to Hype

 

November 28, 2012 | View Online Issue

Market Research Predictions for 2013
TMRE 2012: Actionable Insights, Storytelling, and Change
TMRE 2012: Market Research at a Critical Inflection Point
What Makes Social Networks Tick? What Are the Implications?
Isn’t It About Time Market Research Grew Up?
Cartograms: A Visualization Technique for Researchers
#MRX Top 10: Storytelling, Google and the Festival of NewMR

 

November 14, 2012 | View Online Issue

Confessions of a Blasphemer: What If Big Data Doesn’t Work?
Getting Taken Seriously (Finally): A Hispanic Researcher’s POV
Social Networks & Human Behavior: I’ll have what she’s having
Does Big Data Need To Become Small Data?
The Importance of Video in Delivering Research Insight
Comparing Survey Results: Pew Research Center vs. Google CS
#MRX Top 10: Killer Stats, Mobile Myths & Fright Night

 

October 31, 2012 | View Online Issue

GRIT Sneak Peek: Communities, Social, Mobile Going Mainstream
Let’s Stop Demonizing DIY. Let’s Stop the Excuses
Is Market Research like the Shoemaker’s Children?
The Quantity of Presidential Polls and the Quality of MR
The Ugly Duckling that Was Market Research
A View of the Social Media PULL Marketplace
#MRX Top 10: The Best of the Worst

 

October 17, 2012 | View Online Issue

Oh My! The Implications of the Twitter/Nielsen Deal for MR
What Career Paths Can Market Researchers Aspire To?
5 Ways to Use Facebook as an Insights Tool
Do Companies Care About the Quality of Market Research?
Radial Landscape Map – A Revolution in Brand Mapping
Interview with Ari Popper, CEO of the World’s Coolest Company
#MRX Top 10: All Atwitter About Twitter Surveys

 

October 3, 2012 | View Online Issue

Announcing GRIT 2012: Understanding Research Transformation
What Value Does Disintermediation Bring Without Expertise?
Get Into Their Shoes before Getting Into Their Minds
Dueling Views on Technology, Education, and Research
What Market Researchers Need to Know About Retailers
Leaping the Disruption Chasm in Market Research
#MRX Top 10: The Coming Disruption

 

September 19, 2012 | View Online Issue

An Angry MR Client Speaks
ESOMAR Congress Was a Pivotal Event for Market Research
Why Consumer Is King: Moving With Our Mobile Market
Garbage In Garbage Out Part II (aka Panels Suck)
How Loyal Are Your Loyal Buyers, Really?
Data Visualization – The New Art of Understanding
#MRX Top 10: Mobile MR Guidelines, Influencer Myth, & more

 

September 5, 2012 | View Online Issue

Information is Free. Insight is Expensive. Action is Priceless.
What is This Thing Called “Insight”?
4 Common Myths About Human Decision Making
Social Media Quality, AMSRS, and ESOMAR
Twitter Buzzwords Are Insights Buzzkill
Transparency is Dead. Long Live Transparency!
Top 10 #MRX Stories on Twitter: Creatives vs. Researchers, Behavior vs. Reason, and Data vs. Decisions

 

August 22, 2012 | View Online Issue

Can MR Clients Recognize Quality When They See It?
Battle for the Future: Empowered Consumers vs. “Darth Data”
Why Companies Buy Cheap Market Research
Making Your Participants Better Through Practice
Why Screeners Must Go Away
Is Latin America Going to Lead the Research Revolution?
Top 10 #MRX Twitter Stories: Quality – Recognizing It, Providing It, Celebrating It

 

August 8, 2012 | View Online Issue

The Dangers of Assuming the Status Quo Is Right
Revisiting 8 Things I Would Do if I Were a Research Company
Practical Lessons from Frito-Lay’s Facebook Co-Creation Project
When Marketing Research is Like a Sunset on Pluto
Results Not Supported by Methodology: RateStars is Nonsense
The Field as The Black Hole of Research: Dull but Critical
Top 10 #MRX Stories on Twitter: Going for the Gold with Mobile

 

July 25, 2012 | View Online Issue

10 Key Trends: Research Innovation during Disruptive Change
Market Research Software I Wish I Had
Standards for the Sake of Standards
Procter & Gamble, Babies, and Digital Qualitative
How Research Can Help Prevent Mis-Selling in Financial Services
Top 5 Takeaways from MRMW Conference
Top 10 #MRX Stories on Twitter: SM Best Practices, Trends & Complaints

 

July 11, 2012 | View Online Issue

Do Market Researchers Get Prickly About Social Web Data?
2012 Honomichl Report of Top 50 MR Companies
Creating Positive Feedback through Engagement in MROCs
Breaking Market Research Rules to Drive Business Results
In-house analysis: An analysis
Lead Up to MRMW: 22 Interviews With Speakers
Top 10 #MRX Stories on Twitter: Client-side Tweeters, Quality Surveys & Researcher/Consultants Wanted

 

June 27, 2012 | View Online Issue

What Skills Do Researchers Need To Be Considered “Consultants”?
The Role of Marketing Researchers
Are Users Of #MRX #SM Ahead Of The Curve Or Just Talking To Themselves?
Online Customer Reviews: The Link Between Customer Experience and Revenue
EFM (Enterprise Feedback Management) Is Dead! Long Live EFM
Dehyping Emerging MR: Communities, Social Media Analytics, Mobile, & More
Top 10 #MRX Stories on Twitter: Diversity, Data, Dislikes and Vocal Minorities

 

June 13, 2012 | View Online Issue

Establishing Social Media Research Benchmarks with Ford, P&G & Coke
Technologist’s Manifesto: Will MR Adapt to the IT Revolution?
Google Consumer Surveys – Everything You Ever Wanted to Know About But Hadn’t Had a Chance to Ask
Gamification: Respondent Engagement More Important than Bias?
Busting the Myth of Consumer Rationality using Behavioral Economics
SurveyMonkey CEO on DIY Tools and the Changing World of MR
Top 10 #MRX Stories: Better Mobile Surveys Please!

 

May 30, 2012 | View Online Issue

Riding the Whirlwind of Industry Change in Market Research
10 Steps For Stretching Marketing Research For More & Better Insights
The Avenger’s Guide to Qualitative Respondents
Insights from Layla Shea, 2012 QRCA Qually Award Winner
Market Researchers Need to Focus on Client Needs
The Smartphone Psychology Manifesto
Top 10 #MRX Stories: Pinterest & Twitter Pick Up as Telephone Slows Down

 

May 16, 2012 | View Online Issue

How Myths Are Formed: The Law of Small Numbers & MR
Tips for Getting “Real World” Insights with Mobile Qualitative
GRIT Report Reveals Suppliers Less Bullish on the Future
New Brazilian Passion is an Opportunity for Market Research
TMRTE: Showcasing the New PGA of Market Research
Mobile – Facebook and Google Can’t Live With or Without It
Top 10 #MRX Stories on Twitter: MR Roles Are Changing

 

May 2, 2012 | View Online Issue

Linking Insights to Marketing Strategy! A Client Perspective
What Facebook’s Instagram Acquisition Means for MR
Biasing Your Research by the Act of Doing Research
Why Recall Must Die: Capturing the Point of Emotion
Let’s Start Treating Survey Respondents as People
The CEO Series: Waleed Al-Atraqchi of Affinnova

 

April 18, 2012 | View Online Issue

How Social Media, Localization, & Mobile are Redefining MR
Google Consumer Surveys and Disintermediation: A Client Perspective
10 Use Cases for Geolocation in Market Research
Framing the World of Predictive Analytics
The Upside of Autism
The CEO Series: Interview with Richard Owen of Satmetrix
Top 10 #MRX Stories on Twitter: Agog Over Google’s MRX Play

 

April 4, 2012 | View Online Issue

Google Makes Their Market Research Play: Now What?
Big Data: Opportunity or Threat for Market Research?
Building Your Insights Community? What to Expect from Platforms
Researchers Should Be More like “Advertising Planners”
Behavioral Economics: the Kylie Minogue of Market Research
Is Market Research Ready for Big Data?
Top 10 #MRX Stories on Twitter: MR, Big Data & Big Data’s Big Daddy

 

March 21, 2012 | View Online Issue

Now Available: GreenBook Research Industry Trends Report 2012
The 50 Most Innovative Companies in Market Research (GRIT 2012)
Lessons from Thinking, Fast & Slow – System 1 and System 2
Biased Research, No Matter What the Methodology
The Impact of Digital on Growth Strategies: What the CMOs Say
Escaping the Commoditization Trap
Top 10 #MRX Stories on Twitter: Market Research Is Disparaged, Outlawed & Dead

 

March 7, 2012 | View Online Issue

Harvard Business Review – What do Opinion Leaders Think of MR?
Access Panel Recruitment: The Real Dirty Secret?
The Insights Supplier: Organizing for Success
Honesty of Responses: The 7 Factors at Play
Market Research Gets Dissed at the 84th Academy Awards!
Evolution of Advertising Design versus Survey Design
Top 10 #MRX Stories on Twitter: Hashtag Halo: Social Media Research in Context

 

February 22, 2012 | View Online Issue

What Emerging Research Techniques Will Be Used in 2012?
How Social Media Reach Translates Into Offline Opportunity
Counteracting the Dirty Little Secrets of Online Panels
Where Does All the Capital Funding Go?
Is Gamification an Option or a Requirement?
Researchers, Let’s Take a Long Hard Look at Our Own Decisions
Top 10 #MRX Stories on Twitter: In Other News, Social Networks Like to Talk about Social Networks

 

February 8, 2012 | View Online Issue

More Dirty Little Secrets of Online Panel Research
Advice to the Insights Supplier: Choosing a Direction
The CEO Series: An Interview with Kristin Luck of Decipher
A Net Gain of Market Research Augmentation
Emotions & Authenticity Matter in More Ways than One
Five Emerging Roles That Are Changing the Face of Market Research
Top 10 #MRX Stories on Twitter: Fun & Gamification in a Social Media World

 

January 25, 2012 | View Online Issue

Top 10 Most Innovative Market Research Firms of 2011
2012 Through the Lens of Client Needs
Can Market Researchers Afford to be Perfectionists?
Smart Research Hiring Pays Big Dividends
What CES Reveals About the Future of Market Research
The Good, Bad and Ugly of Customer Satisfaction Surveys
Top 10 #MRX Stories on Twitter: Top Articles, Agencies, and Tips

 

January 11, 2012 | View Online Issue

Will 2012 Be the End of the (MR) World as We Know It?
The Future of Online Research: ENgaging and ACTivating Stakeholders
What’s the Difference between Consumer Insights and Market Research?
Is Eye-Tracking Making us Blind and Other Research Maladies
Market Research CEO’s Predictions on What 2012 Has in Store
Words to Live by in 2012 – Hopes and Expectations
Top 10 #MRX Stories: Looking Backward, Looking Forward

 

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