GreenBook Market Research Newsletter

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2013 Archive

December 27, 2013 | View Online Issue

5 Things That Will Become Obsolete in MR Sooner Than You Think
22 Companies Transforming Market Research
20 Signs You’re A Market Researcher
How to Make an MR Client Angry in 7 Easy Steps
GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research
The Coming Rebirth of Market Research
Google Consumer Surveys Unleashes G Force Change
GRIT Sneak Peek: The Market Research Firm of the Future
Skipping Market Research: The Cautionary Tale of JC Penney
A Rising Tide: Thoughts on Where Market Research Is Going
#MRX Top 10 Tweets For 2013


December 11, 2013 | View Online Issue

GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research
Client-Side View: Opportunities & Threats For the Future of Research
Driving Better Business Decisions with the Internet of Things
The Difference Between Analyzing “Text” and Analyzing “Language”
Global View: Localization Is The Key To Success In Brazilian Research
Is America Breaking Up With Thanksgiving?
#MRX Top 10: Opportunities and Threats and MRX


November 26, 2013 | View Online Issue

GRIT Sneak Peek: How the Industry REALLY Feels About Change
Changing Consumer Behavior to Suit Your Business
The Problem With the Wisdom of Crowds
The Insight Innovation Competition is Live
Smartphones Will Be Mainstream in Emerging Markets
Where Do New Ideas For Market Research Approaches Come From?
#MRX Top 10: Gamifying Research and Marketing


November 13, 2013 | View Online Issue

Beware The Brain-Science Backlash
Don’t Be Scared: It’s Just Data
Multinational Market Research – What Are The Pitfalls?
Power of Crowd is in Co-Creation, Not Crowdsourcing
For 21st Century Brands, “Iconic” Means More Than Recognizable
The Difference Between Theory and Practice
How To Deliver On Client Needs


October 30, 2013 | View Online Issue

Analytics Revolution
Top 10 Insights From TMRE
Consumer Values As Leading-Indicators
Are some iconic brands less popular than we think?
68% Of Analytics Pros Use A Mix Of Unstructured And Structured Data
From the Client Side: Interview With Erickson Living
#MRX Top 10: Big Data is Only Human


October 17, 2013 | View Online Issue

Do People Connect With Brands At An Emotional Level?
Do Incentives Commoditize Surveys Or Reinforce The Relationship?
The Marketing Research Playbook For Digital, Social, Mobile
Research Insights from the GeekWire Summit
Do Consumers Want A Phone With A Camera, Or A Camera With A Phone?
The Transformation Series With George Terhanian of Toluna
#MRX Top 10: Keeping Quant Principles & Quant Literacy from Becoming Quaint


October 3, 2013 | View Online Issue

Google Consumer Surveys Unleashes G Force Change
The Honomichl Top 50, ESOMAR Global 25 & The Future of MR
Is “MR Transformation” Essentially Wishful Thinking?
From the Client Side: An Interview With Marc Philippe Witham
Emerging Media Behaviors Shape The Future Of Research Practices
Is The Road To Marketing Success Paved With Good Intentions?
#MRX Top 10: Big Data, Bigger Role for Humans


September 18, 2013 | View Online Issue

Meet The New Consumer?
All Emotions Are Not Created Equal
Marketing Science Jazz
Facial Imaging: The “Big-Data” Solution for Emotion Research?
Raise Your Hand If The Truth Starts At .05
The Collaborative Economy
#MRX Top 10: A Consumer, A Brand, and a Researcher Walk Into a Bar


September 5, 2013 | View Online Issue

Brands That Can’t Keep Up With Consumer Expectations
Some ABCs Of RFPs
A Patch, A Niche, A Disruptor & Something Over The Horizon
The Risk Aversion Paradox
Becoming Brain Wiser With A Book For Dummies
CEO Series: Interview with Andrew Leary of IpsosSMX
#MRX Top 10: Getting Tracking on Track: Sight, Brand & Relevance


August 21, 2013 | View Online Issue

The Publicis/Omnicom Merger & The Future Of Marketing
20 Signs You’re A Market Researcher
Selling Your Brain, Not Your Labor
What Game Shows Can Teach Us About Co-Creation
The Future Of “Insights CRM” Systems with Andrew Reid
Market Research Loses A True Pioneer In Bill Weylock
#MRX Top 10: Taxi Driver, NUMB3RS, The Thick of It


August 7, 2013 | View Online Issue

50 New Tools Democratizing Data Analysis & Visualization
New Market Research – Still A Ways to Go?
How to get Started Using Online Qualitative Research Methods
Interview with MetrixLab CEO Han De Groot on the RawData Acquisition
The Future of Engaging with TV: Bravo Provides the Perfect Case Study
Building Your Brand Through Failure
#MRX Top 10: NewMR, Text Analytics, Behavioral Marketing


July 24, 2013 | View Online Issue

Is The Term “New MR” Still Meaningful?
What Marketing Research Can Borrow from Behavioral Economics
Millennials Will Disrupt Consumer Research. Here’s How.
Mobile Research Quality: Absolute vs. Relative
Big Data, Neuroscience and Dead Salmons
Exploring System 1 and Consumer Behavior
#MRX Top 10: Predicting Behavior using Text Analytics, Hashtags, and Snark


July 10, 2013 | View Online Issue

Why Survey?
Lessons Learned At #IIeX & What Happens Now
Brand Building In A Digital-Social-Mobile Marketing Era
The View From The Client Side
5 Things That Will Become Obsolete in MR Sooner Than You Think
Using Gamification In MR As A Complementary Tool
#MRX Top 10: Generational Shifts in Research


June 26, 2013 | View Online Issue

The Coming Rebirth of Market Research
Don’t Overlook Research’s “Other” Benefit
Insight Innovation Challenge: Rapid-Fire Solutions for Research Clients
#IIeX: Market Research Goes Nuclear
#IIeX: Talking Researchers Off the Ledge
Cross Platform Measurement – How ESPN is moving the chains upfield
Conference Recap: Insight Innovation Exchange


June 12, 2013 | View Online Issue

A Rising Tide: Thoughts on Where Market Research Is Going
From Socially Intelligent Business to Socially Intelligent Research
Lessons in Data Integration from My Underwater Basket Weaving Class
Interview: Changing Media Habits & Brand Building Rules
Marketing in Crisis – What Does That Mean for MR?
How to Get the Most Out of Your Online Qual Research
Comprehensive Coverage of ARF Audience Measurement 8


May 29, 2013 | View Online Issue

22 Companies Transforming Market Research
Are We Entering The Golden Age of MR Technologies?
Audience Measurement in an Age of Chaos
Are Big Ideas Bad Ideas? An Attempt to Define NewMR
Kids These Days! How to Engage Teens in Online Qualitative
The Secret Is Revealed: Who Is @Angry_MR_Client?
#MRX Top 10: From Creative Destruction to Insight Innovation


May 15, 2013 | View Online Issue

Cheap, Fast, and Good?
Consumer Segmentation in a Digital & Social Age
Insight Innovation Competition – Round 3 Is Live!
Thoughts on the Research Now/Vision Critical Partnership
Does Quantification In MR Lead To Disengagement?
The Golden Age of Market Research Technologies?
#MRX Top 10: Up! Adventure is Out There


May 1, 2013 | View Online Issue

Top 25 Unmet Needs of Market Research Clients
The Rise of the New Social Media Analytics MR Firm
Skipping Market Research: The Cautionary Tale of JC Penney
A Chat with Social Media & Text Analytics Guru Seth Grimes
Prescriptions for Healing Market Research Brands
SMART Board Whiteboards: Improving the Flip Chart
#MRX Top 10: Buzz Analytics is Lightyears Beyond Just Text Analytics


April 17, 2013 | View Online Issue

Insight Innovation Challenge: Defining Unmet Needs of Clients
Can Behavioral Economics Explain Changes in Market Research?
The State of Gamification in Market Research
What Mountaineering Can Tell Us about Human Motivations
Consumer Insights Roundup: Tax Perceptions and Refund Plans
Will Stephen Phillips become the most hated man in MR?
#MRX Top 10: Presenting Data for Quick Decisions


April 4, 2013 | View Online Issue

A Day in the Life of the Researcher of the Future
Research & Technology: A Marriage Made in Hell?
Big Data or Big Hype?
Google Consumer Surveys: Friend or Foe?
Physician, Heal Thyself (and Thy Marketing)
IIeX: Observations on Insight Innovation Exchange in Sao Paulo
#MRX Top 10: Rage Globally, Analyze Universally


March 21, 2013 | View Online Issue

Now Available: GreenBook Research Industry Trends Report 2013
Who Are The Finalists Of The Insight Innovation Competition?
The Four Horsemen of the Research Resurrection
Cracking the Code of Bite-Sized Distributed Research
Chicken Little, Or the Boy Who Cried Wolf?
Emerging Markets – Winning the $30 Trillion Dollar Decathlon
#MRX Top 10: Big Data vs. Mid Data, Data vs. Metrics, and GRIT Data vs. The Future


March 6, 2013 | View Online Issue

The Quiet rEvolution in Marketing Insights
Survival of The Fittest In 2013: Adapt or Die
The Key to Consumer-Centric Marketing
Master Your Story with Apps + Video Collages
Social Media Week Big Take-Away: Context
The CEO Series Interview – Ryan Smith of Qualtrics
#MRX Top 10: It’s Not What Your Customer’s Thinking, But What Her Friends Are


February 20, 2013 | View Online Issue

GRIT Sneak Peek: The Market Research Firm of the Future
What Do Business People Really Think About Market Research?
Results of the 2012 Cambiar Capital Funding Index
How Should Market Research Best React to Social Influence?
Nominations Open For 2013 Ginny Valentine Badge of Courage Awards
Oh, the Places You Can Go (with Mobile!)
#MRX Top 10: Big Data, Small Surveys and Young Researchers


February 6, 2013 | View Online Issue

Is Market Research Ready For Data Diversity?
10 Things I Hate About You, by Mr. R. E. Spondent
Advertising Research Experts Reveal Insider Secrets
Social Engagement Index – New Metric to Predict Sales
Top 3 Reasons MR Firms Can Thrive in the Era of Big Data
Exploiting a Meme for a New Projective Activity
#MRX Top 10: An $800 Million Gorilla, Yet Surveys Still Make Us Go Bananas


January 23, 2013 | View Online Issue

Online Tools That Help You Tell A Good Story
The Ripple Effect: The Influence of Others on What We Buy
Are New Media Companies Becoming Research Agencies?
Sliders: Good for White Castle, Bad for Research
Individual Realities Are Coming – Implications for Insights
What Can The CES Tell Us About Market Research?
#MRX Top 10: Emotional Benefits, Visual Appeals and Unsung Heroes


January 9, 2013 | View Online Issue

Ode to the Unsung Heroes of the Market Research Industry
2012 – The Year in Review from a Client-side Perspective
Over Collecting? Qualitative Data Overload, aka ‘Little Big Data’
How to Make an MR Client Angry in 7 Easy Steps
Changes in Market Research versus Predictive Analytics
Six 2013 New Year’s Resolutions for Marketing and Insights
#MRX Top 10: Looking Back, Looking Ahead & Looking Out


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