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GreenBook Market Research Newsletter

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RECENT ISSUES

February 8, 2012 | View Online Issue

• More Dirty Little Secrets of Online Panel Research
• Advice to the Insights Supplier: Choosing a Direction
• The CEO Series: An Interview with Kristin Luck of Decipher
• A Net Gain of Market Research Augmentation
• Emotions & Authenticity Matter in More Ways than One
• Five Emerging Roles That Are Changing the Face of Market Research
• Top 10 #MRX Stories on Twitter: Fun & Gamification in a Social Media World

 

January 25, 2012 | View Online Issue

• Top 10 Most Innovative Market Research Firms of 2011
• 2012 Through the Lens of Client Needs
• Can Market Researchers Afford to be Perfectionists?
• Smart Research Hiring Pays Big Dividends
• What CES Reveals About the Future of Market Research
• The Good, Bad and Ugly of Customer Satisfaction Surveys
• Top 10 #MRX Stories on Twitter: Top Articles, Agencies, and Tips

 

January 11, 2012 | View Online Issue

• Will 2012 Be the End of the (MR) World as We Know It?
• The Future of Online Research: ENgaging and ACTivating Stakeholders
• What’s the Difference between Consumer Insights and Market Research?
• Is Eye-Tracking Making us Blind and Other Research Maladies
• Market Research CEO’s Predictions on What 2012 Has in Store
• Words to Live by in 2012 – Hopes and Expectations
• Top 10 #MRX Stories: Looking Backward, Looking Forward

 

December 28, 2011 | View Online Issue

• Research Companies Perceived to Be Most Innovative by Clients
• 8 Things I Would Do if I Were a Market Research Company
• 5 Companies That Are Disrupting Market Research
• Why Market Research Doesn’t Need Protectionism
• A Client’s View: Wish List for Research Agencies
• Debate on Validity of Smartphone Research – Proven or Not?
• Innovation and the 2010 Honomichl 50
• Research Transformation: 3 Companies That Are Getting It Right
• Facebook for Focus Groups? 7 Reasons Why Perhaps Not
• Top 20 #MRX Stories of the Year

 

December 14, 2011 | View Online Issue

• The 7 BS Stories of the Market Research Business
• Does (Panel) Size Matter?
• 1,000,000 Apps: Yes, 2011 Was the Mobile Tipping Point
• Compelling Presentations Are Critical: Using Word Clouds
• Reflecting on the Reality of Research: Interview with Orlando Wood
• Do We Really Need Behavioral Economics?
• Top 20 #MRX Stories of the Year

 

November 30, 2011 | View Online Issue

• What Happens in Vegas is Captured (and Sold) by Facebook
• Are Market Research Clients Respected?
• Is Asking “Why” a Reckless Act? Better to Focus on Behavior
• Crushing the Cost of Predicting the Future
• State of Play: Four Types of Research Gamification
• Information Assassination – How Media Simply Get the Research Wrong
• Top 10 #MRX Stories: 6 Degrees of the Third Degree

 

November 16, 2011 | View Online Issue

• Surveys Aren’t Your Only Quantitative Data Source
• Replacing the Research Toolbox: Objects in Mirror Are Closer Than They Appear
• TMRE 2011 Wrap-Up: Top 10 from the Client Side
• Research Transformation is Not an Option (according to Coca-Cola)
• Innovation through Research: At Nokia Everything is Incremental
• Business Today – Listening, Watching and Being Watched
• Top 10 #MRX Stories: Winners & Losers from ESOMAR 3D, NewMR & the UK

 

November 2, 2011 | View Online Issue

• Should Research Agencies be Paid for the Value of Their Insights?
• The Science of Sentiment: An Interview with Seth Grimes
• 30+ New Buzz Words and Concepts Emerging from ESOMAR 3D Conference
• Facial Monitoring: The All-telling Eye
• Market Research and the Smartphone: Lovers or Strangers?
• Recovery in North America | Regional Profile by ESOMAR
• Top 10 #MRX Stories: Perspectives on the Value of MR and Data

 

October 19, 2011 | View Online Issue

• 5 Companies That Are Using Big Data & Gamification to Disrupt Market Research
• Researchers Are in Business, Not Just the Esoteric Pursuit of Data
• Step 1: Get Out of the Survey Business
• Simple, Scalable and in Shanghai: The future of research?
• Word clouds considered harmful
• Here’s the Problem with Social Media Research Ethics
• Top 10 #MRX Stories: Advice from a Research Buyer, Facebook, GRIT Report, and more

 

October 5, 2011 |  View Online Issue

• 8 Things I Would Do if I Were a Market Research Company
• Have a Great MR Idea? Announcing The Insights Innovation Competition!
• What Does the Shrinking Middle Class Mean for Market Research?
• 5 Reasons So Many Market Research Pros Suck at Marketing Themselves
• Impressions of the AMA Conference: Greater Focus on the Frontlines
• Are You Ready for a World of Consumer-Managed Data?
• Top 10 #MRX Stories: ESOMAR – Everything Said on Market Research

 

September 21, 2011 |  View Online Issue

• GRIT Sneak Peek: The Top Emerging Market Research Techniques
• The Illusion and Reality of Research
• Social Media Research Guidelines: Regulatory Preempt or Potential Handicap?
• Moments of Truth: The Kickoff Meeting
• What Should Research Leaders Do? Lead! A Sea Change is Coming
• Why aren’t game companies gamifying their research?
• Top 10 #MRX Stories: Influence of Colors on Response Rates | Social Media Stats

 

September 7, 2011 |  View Online Issue

• Questioning the Nature of Research
• Wizardry of MROCs: A Meaningful Journey
• Games Are Serious – The Power of Play
• Measuring Attitude is not Enough: Tell me a Story
• What’s the ROI of Social Media?
• It’s Conference Time!
• Top 10 #MRX Stories: Blog of the Year, ARF 2012 & Survey Medic

 

August 24, 2011 |  View Online Issue

• The Honomichl Global 25: Only a Part of the MR Story
• What the hell is Gamification?
• Personas Made Even Better Via Online Qual
• Does Marketing Research Need a New Name? (debate continues)
• Big Data: Challenges and Predictions. Are You Ready?
• A Client-Side Researcher’s Perspective on MR Data Privacy
• Top 10 #MRX Stories: Going Public with Arguments about Privacy

 

August 10, 2011 |  View Online Issue

• The Changing Landscape of Online Qualitative Research
• New Tools & New Strategies: The Future of MR
• Facebook Is The New Nielsen Family
• MROCs: Qualitatively Speaking to Your Target 24/7/365
• The SmartPen – Simple, Easy, Unobtrusive
• Pentagon Seeks a Few Good Social Networkers
• Top 10 #MRX Stories: Merger Mania, Mobile Mania

 

July 26, 2011 |  View Online Issue

• Two Cheers for Mobile Market Research? Maybe, Maybe Not
• How Hallmark Uses Social Media to Understand People
• Marketers Integrate Digital and Physical Worlds: Examples
• Collaboration is a Key to Open Innovation
• Realism vs. Artificiality in Research Techniques
• My Mobile Qual “Must Read” List from MRMW2011
• Top 10 #MRX Stories: Wake Up and Smell the Future

 

July 13, 2011 |  View Online Issue

• Innovation and the 2010 Honomichl 50
• The Limiting Adjective of “Marketing” Research
• 5 Ways to Engage Participants in Online Bulletin Boards
• Mobile Ethnography—the Fast, Non-Creepy Path to Consumer Insight
• Cloud Computing and Saas Technology in the Research Industry
• How the World Uses Social Networks [INFOGRAPHIC]
• Top 10 #MRX Stories: Ghosts of Survey Past and Survey Future

 

June 29, 2011 |  View Online Issue

• Client View: Wish List for Research Agencies
• Facebook for Focus Groups? 7 Reasons Why Perhaps Not
• Debate: Validity of Smartphone Research – Proven or Not?
• From Collectors to Curators: How to Maintain Relevance
• Quick Guide: 4 Models of Online Insight Communities
• Why & How: Social Media Creating Opportunities for Research
• 10 Mind-Blowing Mobile Infographics
• Top 10 #MRX Stories: Memes, Mobile, ‘Mpact and Manners

 

June 16, 2011 |  View Online Issue

• 50 Companies That Clients Perceive as Most Innovative
• Mobile Research: Return to the Wild West?
• The New Face of Marketing Research Intelligence
• Can There Be Device-Agnostic Research?
• 3 Research Start-Ups That Are Getting It Right
• Reinventing Panels
• Top Barriers for Technology in Research Innovation

 

June 2, 2011 |  View Online Issue

• The Future(s) of Research: A Slew of Views
• Critical Thinking About Neuromarketing
• Can We Keep Market Research and Marketing Separate?
• Mobilizing Market Research: A Comprehensive Review (Part 1 of 9)
• AARP Uses Hybrid Approach to Better Understand… Young Adults?
• 5 Tips for Increasing Client Involvement in Online Research Projects
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