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Taming Advertising’s Wild Frontier: Ad Testing in a Social, Mobile World
Taming Advertising’s Wild Frontier: Ad Testing in a Social, Mobile World

Learn how to test digital ads in users' actual social feeds.

Ad spending is rapidly shifting to social platforms -- Facebook, Instagram, Twitter, and YouTube -- where 90% of traffic is mobile. This presentation shows you how mobile ads on social media can be tested pre-launch for quantitative and qualitative insights. Is the ad effective and ready to launch?


Register Now! You will:

  • Understand technology for testing social media ads in their natural environment, before they are launched.
  • Learn the methodology to measure recipients’ behavioral interactions with an ad, augmented by qualitative feedback about why it works -or doesn’t.
  • Is a given ad better-suited to one social media platform than another? Learn how to do comparative testing.
Jeff Harrelson Alex Colao Mike Gaffney
Jeff Harrelson
Co-Founder, CXO
MFour Mobile Research
Alex Colao
Director of Sales
MFour Mobile Research
Mike Gaffney
MFour Mobile Research


If you're unable to attend the live webinar, don't worry! We will record the webinar and will send a link to everyone who registers.

Webinar Sponsored & Presented By:

MFour Mobile Research

Mobile Ad Testing on Facebook, Twitter, Instagram and YouTube Feeds

December 14, 2017

2 pm ET

1 hour

Register Now

Hosted by:


For questions about this Webinar, please contact Kristine Menschingkmensching@greenbook.org

To learn more about sponsoring a GreenBook Webinar, please contact Chris Kosar ckosar@greenbook.org

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