GreenBook Newsletter

January 4, 2017 Edition


From the Blog
Lenny Murphy

Happy New Year from all of us at GreenBook!

To kick off the new year, we asked 40 insights and analytics leaders to offer their thoughts on what lies ahead for market research in 2017. Check out their predictions here.

Speaking of what's next, do you have an idea that will change the future of market research? Enter the Insight Innovation Competition by January 10th for your chance to chart the future of our industry (and win $20k).

Until next time,

Lenny Murphy
Executive Editor & Producer at GreenBook




From the Blog

Top 40 Predictions about Insights & Analytics for 2017
by Leonard Murphy
Insights and Analytics thought leaders offer their predictions for 2017.


The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)
by Ray Poynter
Ray Poynter details the adoption level of emerging research technologies from the forthcoming GRIT Report.


What are Monte Carlo Studies?
by Kevin Gray
Monte Carlo studies have made R&D for statistics and machine learning much easier and faster.


4 Ways Survey Call Centers are Adapting to New TCPA Changes
by Tim Gorham
Large survey call centers across the US are reacting in a variety of ways to the new TCPA regulations.


Judging 2016 Predictions: Only 3 Out of 125 Were Right!
by Dan Foreman
Dan Foreman judges the 125 predictions for 2016 we published last year. How did our soothsayers do? Not very well!


Predictions 2017: Take the Long View
by David Sackman
As fast as technology is moving, our industry pace of change is not one that can be evaluated in individual years.


#MRX Top 10: Is 2017 the Year of Mobile, MROCs, Social Media, or Hygge?!
by Jeffrey Henning
Of the 3,511 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...



Webinar Archive

Sneak peek of the Q3-Q4 2016 GRIT Report
Want a sneak peek of the GRIT Report results? Join us for part two of our special two-part webinar series that will bring you up to speed on the current trends in market research, what's driving change, and how suppliers and clients are adapting.

If you missed part one, you can view the recording here.


Connecting the Dots: Quantifying Marketing Impact With Cloud-Based Applications
Join Nielsen Marketing Cloud to learn how to quantify marketing impact and improve results.



Upcoming Events

Women in Research Cincinnati
January 11, Cincinnati
Join Women In Research for a WIRe Kickoff Event 'The Roots & Risk of Cincinnati MR'. We're thrilled for an evening of cocktails and nibbles as we introduce WIRe to the community.


Integrated Marketing Communication and its Impact on Business Results
January 18, New York
Join the NYAMA as three marketing and communication experts discuss insights, performance tracking, and public relations. Current listers of the GreenBook receive a registration discount.


SampleCon
January 30-February 1, New Orleans
SampleCon 2017 promises to kick off the new year with a global discussion around the future of sample.


IIeX Europe
February 20-21, Amsterdam
With over 100 speakers spread over three forward-looking tracks and 70+ sessions, this is the one event that you simply cannot afford to miss this year.


ARF Annual Conference
March 20-21, New York
Unlock advertising insights at The ARF Annual Conference (aka Re!Think). Join us to explore the opportunities and challenges advertisers face today.


Neuromarketing World Forum
March 29-31, London
Themed "Connecting the Dots", the forum will showcase how neuromarketing is used today, how it relates to other consumer findings and how it can improve your understanding of human decision making.


IIeX Health
April 4, Philadelphia
IIeX Health focuses on consumer insights within the healthcare industry. It brings together key stakeholders to share their vision and co-create the future of insights together.


IIeX North America
June 12-14, Atlanta
IIeX NA 2017 will be three days in Atlanta filled with new thinking, new solutions, and new approaches from the most innovative leaders from around the globe.



We Recommend


Featured Video
 
Featured Video

Featured Video: What Nonconscious Measurement Says about America as a Brand and Changing Core Values

Elissa Moses (Ipsos)
As researchers, we can advance understanding and help build a more certain world.





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Chief Editor: Leonard Murphy | Contributing Editor: Samantha Skurdahl