GreenBook Newsletter

January 18, 2017 Edition

From the Blog
Lenny Murphy

The GRIT Report is back!

You need to know where the industry is going to make the right decisions for your organization - the GRIT Report is the strategic planning tool to help you do that.

Download the report to learn about usage of emerging tech, hiring trends, client satisfaction, budget projections and so much more. We hope the GRIT Report is a touchstone for you and your team to understand what is happening, what it means, and what you should do to adapt.

Here's to the future of MR!

Lenny Murphy
Executive Editor & Producer at GreenBook

From the Blog

The Latest GRIT Report Has Arrived!
by Leonard Murphy
The latest GreenBook Research Industry Trends Report, using data collected in Q3 & Q4 of 2016, is now available!

The Three Generations of Social Listening & Analytics Tools
by Michalis Michael
What differentiates the more than 1,000 social media monitoring tools that are currently available?

Encouraging Clients to Share Experiences at IIeX
by Babita Earle
Babita Earle from ZappiStore shares why she is excited to attend IIeX Europe.

The Solution for Polling Accuracy: Less Logic, More Xenophobia!
by Nick Drew
The recent US elected landed a crushing blow to the research industry's credibility. So what's to be done?

Growing the Industry by Funding More Research
by Peter Zollo
We've asked Collaborata to feature projects they are currently funding on a biweekly basis.

Data: It is...ALIVE!
by Steve Needel, PhD
It's not data that should drive marketing; it's the needs of your product.

Looking Forward to Fresh Voices in Amsterdam
by Danielle Todd
Danielle Todd of Relish Research shares what she is looking forward to most at this year's IIeX Europe conference.

Scooting from San Francisco to Amsterdam for IIeX
by Janet Standen
Janet Standen of Scoot Insights shares why she is looking forward to joining the industry's best and brightest at IIeX EU.

Expectations of IIeX Europe
by Hector Garcia
Hector Garcia from Etihad Airways details the benefits of attending IIeX EU as a client-side researcher.

My Adventures in Neuroscience Part 3: Answers!
by Leonard Murphy
Lenny Murphy's medical odyssey ends with a diagnosis and a crash course in mitochondria function.

#MRX Top 10: AI Reshaping CX, MRX, and IT
by Jeffrey Henning
Of the 4,126 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...

Webinar Archive

Findings from the Q3-Q4 2016 GreenBook Research Industry Trends Report
View this special two-part webinar to get up to speed on the current trends in market research, what's driving change, and how suppliers and clients are adapting.

Connecting the Dots: Quantifying Marketing Impact With Cloud-Based Applications
Join Nielsen Marketing Cloud to learn how to quantify marketing impact and improve results.

Upcoming Events

Women in Research Los Angeles
January 18, Los Angeles
Join WIRe for an evening of networking and an interactive discussion about strategies for supercharging your life, your career and your business in 2017!

January 30-February 1, New Orleans
SampleCon 2017 promises to kick off the new year with a global discussion around the future of sample.

IIeX Europe
February 20-21, Amsterdam
With over 100 speakers spread over three forward-looking tracks and 70+ sessions, this is the one event that you simply cannot afford to miss this year.

ARF Annual Conference
March 20-21, New York
Unlock advertising insights at The ARF Annual Conference (aka Re!Think). Join us to explore the opportunities and challenges advertisers face today.

Neuromarketing World Forum
March 29-31, London
Themed "Connecting the Dots", the forum will showcase how neuromarketing is used today, how it relates to other consumer findings and how it can improve your understanding of human decision making.

IIeX Health
April 4, Philadelphia
IIeX Health focuses on consumer insights within the healthcare industry. It brings together key stakeholders to share their vision and co-create the future of insights together.

MSMR Alumni Association Marketing Research Conference
April 13, Arlington, TX
This conference is designed to provide continued education, bringing the market research community together to develop relationships, share ideas, motivate our community, and heighten the impact of market researchers everywhere.

IIeX North America
June 12-14, Atlanta
IIeX NA 2017 will be three days in Atlanta filled with new thinking, new solutions, and new approaches from the most innovative leaders from around the globe.

We Recommend

Featured Video
Featured Video

Featured Video: Technology in Insights - From Adapting to Cope to Adopting to Win

Vijay Raj (Unilever)
The market research industry must adopt technology with open arms in order to win.

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Previous Issues: January 4 | December 21 | December 7 | November 23 | ARCHIVE

Chief Editor: Leonard Murphy | Contributing Editor: Samantha Skurdahl