GreenBook Newsletter

March 15, 2017 Edition


From the Blog
Lenny Murphy

What if there was an insights conference where the content was DESIGNED by research buyers?

Well now there is. IIeX North America (June 12-14, Atlanta) will offer you an inside view into the insights function of our client partners who will be showcasing their rosters of innovative suppliers as part of our Client Disruptive Innovation Showcase. That's right - we've turned over full sections of our agenda to our friends at Procter & Gamble, Coca-Cola, Ford, Merck, Lowe's, Hershey's and Keurig.

See you there?

Lenny Murphy
Executive Editor & Producer at GreenBook




From the Blog

Bias and the Election: What No One is Talking About
by Katja Cahoon
Bias impacts all of us, even pollsters, researchers, and decision makers.


Information Addiction: The Implications for Society, Brands, Advertising & Research
by Jon Puleston
Society is fragmenting not by age and traditional demographics, but by political and social attitudes.


The One Thing Most Consumer Research Companies are Missing
by Nicholas Licitra
Many companies love the idea of co-creation but don't know how to implement it.


It's 3AM, Do You Know What Your Distinctive Brand Assets Are?
by Jonathan La Greca
Do you know which of your brand identity elements are driving the distinctiveness of your brand?


Walking the Rainbow Bridge to Insights Asgard with OdinText: An Interview with Tom H. C. Anderson
by Leonard Murphy
Lenny Murphy interviews text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.


Who is Doing Cocaine: Estimating Bad Behavior
by Michael Lieberman
The Item Count method can be used to reduce the effects of social desirability distortion.


Revenue Weighted NPS Scores: All customers are equal, but some are more equal than others
by Vivek Bhaskaran
Very few companies and models actually take into account the customer profile when reporting out NPS Scores.


Sentiment Analysis is Simple (A Trump's Tweets Example)
by Chris Facer
Sentiment analysis allows you to quickly gauge the mood of the responses in your data.


#MRX Top 10: Uncool Brands, New Speakers, and Questions to Ask Before Asking Questions
by Jeffrey Henning
Of the 5,177 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...



Webinar Archive

Advanced Survey Analysis with SPSS Statistics
Join IBM to learn how to unlock your survey data and discover what your constituents truly feel and think.


The EXPERTations Game: Why are "experts" wrong so often and how can marketers avoid the trap?
Join Mike Berendes from Custom Intercept Solutions as he explores how you can build a stronger foundation for analytics.


Best Practices for New Product Development: From Early-Stage Concepts to In-Market Success
Should you be rethinking your research when it comes to new product development?



Webinar Archive

Learn from a Top 20 GRIT Innovator: How to Use Innovative Methods to Grow Brands and Your Career
In this webinar, Hotspex shares their insights and battle scars so that you can apply them to succeed in the face of the upcoming technological revolution.



Upcoming Events

ARF Annual Conference
March 20-21, New York
Unlock advertising insights at The ARF Annual Conference (aka Re!Think). Join us to explore the opportunities and challenges advertisers face today.


Neuromarketing World Forum
March 29-31, London
Themed "Connecting the Dots", the forum will showcase how neuromarketing is used today, how it relates to other consumer findings and how it can improve your understanding of human decision making.


IIeX Health
April 4, Philadelphia
IIeX Health focuses on consumer insights within the healthcare industry. It brings together key stakeholders to share their vision and co-create the future of insights together.


Women in Research
April 4, London
Join us for happy hour and networking as we learn the tales of 3 superwomen who have achieved success and how they're helping others do the same.


MSMR Alumni Association Marketing Research Conference
April 13, Arlington, TX
This conference is designed to bring the market research community together to develop relationships, share ideas, motivate our community, and heighten the impact of market researchers everywhere.


WHAT: The Behavioral Data Conference
April 25-26, Amsterdam
Join the brightest minds in behavioral data as they share exclusive insights on how they have made the transition towards behavioral data driven insights.


TMRE in Focus
May 1-3, Chicago
TMRE in Focus helps you understand how technology can be used, together with your traditional MR skills, to deliver better insights, faster to your customers.


2017 Marketing Hall of Fame Induction Ceremony
May 11, New York
The Marketing Hall of Fame was established to celebrate brilliance in marketing across all fields and industries. Join us as we celebrate individuals who made outstanding contributions to the field and inspired a new generation of marketers.


NEMRA 2017 Spring Conference
May 18, Waltham, MA
Share a day of learning, connecting and fun at NEMRA's 2017 Spring Conference.


IIeX North America
June 12-14, Atlanta
IIeX NA 2017 will be three days in Atlanta filled with new thinking, new solutions, and new approaches from the most innovative leaders from around the globe.



We Recommend


Featured Video
 
Featured Video

Featured Video: Welcome to IIeX

We want to see you at IIeX this year. Be there to discover new technologies and game-changing startups. Learn from thought leaders in the industry, and meet corporate researchers on the lookout for their next business partner.





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Chief Editor: Leonard Murphy | Contributing Editor: Samantha Skurdahl