GreenBook Newsletter

March 29, 2017 Edition


From the Blog
Lenny Murphy

We've got plenty of great reads for you this week. Be sure not to miss Melanie Courtright's look into public perception of the market research industry and Joe Piteo's takeaways from SXSW.

Until next time!

Lenny Murphy
Executive Editor & Producer at GreenBook




From the Blog

Market Research Automation: Our Greatest Fear or Innovation?
by Adriana Rocha
What new accomplishments may market researchers reach if they had better-thinking machines to assist them?


The Tragic Tale of Research Participants
by Melanie Courtright
In parallel to the GRIT report, last year Research Now partnered with ESOMAR to conduct a uniquely expansive survey into the public perception of the market research industry.


Welcome to the Third Age of Focus Groups
by Jamin Brazil
The focus group is even more relevant today than it's ever been.


Key Takeaways from 2017 #SXSW
by Joe Piteo
The key topics from the South by Southwest (SXSW) Interactive Festival provided signals for how we can all approach reaching audiences in innovative ways.


What's in Store for International Research?
by Julie Aebersold
The UK is the place to be for international research.


Better Marketing for Market Researchers: Lessons from Insights Marketing Day
by Stefanie Mackenzie
Lightspeed's Stefanie Mackenzie recaps her experience at IMD London 2017.


Sankey Diagrams: A Better Way to Visualize Decision Trees
by Tim Bock
Sankey diagrams are perfect for displaying decision trees.


Why Pie Charts are Better Than Bar Charts
by Tim Bock
The implications of the research studies used to criticize pie charts are greatly over-stated.



Webinar Archive

Best Practices for New Product Development: From Early-Stage Concepts to In-Market Success
Should you be rethinking your research when it comes to new product development?


Does the Product Meet the Promise: Bridging Advertising to Product Development through Applied Neuroscience
Join the HCD team to learn new ways to assure congruence between product promotion and consumer experience


Beating the Cheaters of Qual and Quant Research
Join the Elevated Insights team to learn to beat the cheaters at every phase of your research project.



Webinar Archive

The EXPERTations Game: Why are "experts" wrong so often and how can marketers avoid the trap?
View this webinar recording to hear Mike Berendes from Custom Intercept Solutions explore how you can build a stronger foundation for analytics.



Upcoming Events

Neuromarketing World Forum
March 29-31, London
Themed "Connecting the Dots", the forum will showcase how neuromarketing is used today, how it relates to other consumer findings and how it can improve your understanding of human decision making.


IIeX Health
April 4, Philadelphia
IIeX Health focuses on consumer insights within the healthcare industry. It brings together key stakeholders to share their vision and co-create the future of insights together.


Women in Research
April 4, London
Join us for happy hour and networking as we learn the tales of 3 superwomen who have achieved success and how they're helping others do the same.


MSMR Alumni Association Marketing Research Conference
April 13, Arlington, TX
This conference is designed to bring the market research community together to develop relationships, share ideas, motivate our community, and heighten the impact of market researchers everywhere.


WHAT: The Behavioral Data Conference
April 25-26, Amsterdam
Join the brightest minds in behavioral data as they share exclusive insights on how they have made the transition towards behavioral data driven insights.


TMRE in Focus
May 1-3, Chicago
TMRE in Focus helps you understand how technology can be used, together with your traditional MR skills, to deliver better insights, faster to your customers.


2017 Marketing Hall of Fame Induction Ceremony
May 11, New York
The Marketing Hall of Fame was established to celebrate brilliance in marketing across all fields and industries. Join us as we celebrate individuals who made outstanding contributions to the field and inspired a new generation of marketers.


NEMRA 2017 Spring Conference
May 18, Waltham, MA
Share a day of learning, connecting and fun at NEMRA's 2017 Spring Conference.


IIeX North America
June 12-14, Atlanta
IIeX NA 2017 will be three days in Atlanta filled with new thinking, new solutions, and new approaches from the most innovative leaders from around the globe.



We Recommend


Featured Video
 
Featured Video

Featured Video: Welcome to IIeX

We want to see you at IIeX this year. Be there to discover new technologies and game-changing startups. Learn from thought leaders in the industry, and meet corporate researchers on the lookout for their next business partner.





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Chief Editor: Leonard Murphy | Contributing Editor: Samantha Skurdahl