GreenBook Newsletter

April 12, 2017 Edition


From the Blog
Lenny Murphy

Who does the MR industry consider the 50 most innovative companies?

Let us know in the latest GRIT Survey! The GRIT Survey (and Report) is designed to help you better understand our industry and make smarter business decisions.

Take the survey now - your participation makes it possible. Thank you for your support of our profession!

Lenny Murphy
Executive Editor & Producer at GreenBook



From the Blog

Who Are The 50 Most Innovative MR Industry Firms? Take the Latest GRIT Survey & Tell Us!
by Leonard Murphy
We'd like to invite you to participate in the Q1-Q2 2017 GRIT Survey which helps us write the GRIT Report.


Food for Thought: Challenges and Ideas for Addressing Bias
by Katja Cahoon
If given the right tools, bias can be overcome.


Seeing is Not Believing
by Gera Nevolovich
In a study, Hotspex discovered that online testing is as effective as laser eye-tracking.


Growing the Industry by Funding More Research
by Peter Zollo
We've asked Collaborata to feature projects they are currently funding on a biweekly basis.


What could $20,000 Do for Your Company? Submit to the Insight Innovation Competition!
by The GreenBook Team
The Insight Innovation Competition helps entrepreneurs bring disruptive ideas to life.


Monte Carlo Decisions: Which Cell Phone Plan is Really the Most Cost Effective?
by Michael Lieberman
Monte Carlo simulations are useful in common research applications, such as ROI, loyalty, product development, and more.


Northstar's Nine Knock-out Moments from Impact 2017
by The Northstar Team
Northstar shares 9 things that stood out most to them at MRS Impact.


Visualize Response Patterns and Survey Flow Using Sankey Diagrams
by Tim Bock
Where a survey has skips and routing, validation can be painful. Unless you use a Sankey diagram.


#MRX Top 10: GRIT, SMEs, and Other Research Stories
by Jeffrey Henning
Of the 3,001 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...



Webinar Archive

Beating the Cheaters of Qual and Quant Research
Join the Elevated Insights team to learn to beat the cheaters at every phase of your research project.


Highlights from the 2016 AMA New York / BrandSpark American Marketers Survey
Learn how your peers are meeting challenges in a complex marketing landscape.


Rethink Your Tracker: Get More From Your Tracking System
Learn how to elevate your tracker from isolated measurement to a tool that delivers comprehensive, nuanced understanding of your brand’s place in the market.



Webinar Archive

Best Practices for New Product Development: From Early-Stage Concepts to In-Market Success
Should you be rethinking your research when it comes to new product development?


Does the Product Meet the Promise: Bridging Advertising to Product Development through Applied Neuroscience
Join the HCD team to learn new ways to assure congruence between product promotion and consumer experience



Upcoming Events

MSMR Alumni Association Marketing Research Conference
April 13, Arlington, TX
This conference is designed to bring the market research community together to develop relationships, share ideas, motivate our community, and heighten the impact of market researchers everywhere.


Women in Research
April 19, Atlanta
Joine WIRe Atlanta to learn how to 'Balance like a Superstar' with a discussion on health & wellness, as well as how to balance your career and personal life.


WHAT: The Behavioral Data Conference
April 25-26, Amsterdam
Join the brightest minds in behavioral data as they share exclusive insights on how they have made the transition towards behavioral data driven insights.


TMRE in Focus
May 1-3, Chicago
TMRE in Focus helps you understand how technology can be used, together with your traditional MR skills, to deliver better insights, faster to your customers.


Mid-Atlantic Insights Association 2017 Spring Symposium
May 5, Washington DC
This flagship event presented annually by the Mid-Atlantic MRA will bring premiere speakers from around the country to share their expertise on the current state of research.


2017 Marketing Hall of Fame Induction Ceremony
May 11, New York
The Marketing Hall of Fame was established to celebrate brilliance in marketing across all fields and industries. Join us as we celebrate individuals who made outstanding contributions to the field and inspired a new generation of marketers.


NEMRA 2017 Spring Conference
May 18, Waltham, MA
Share a day of learning, connecting and fun at NEMRA's 2017 Spring Conference.


IIeX North America
June 12-14, Atlanta
IIeX NA 2017 will be three days in Atlanta filled with new thinking, new solutions, and new approaches from the most innovative leaders from around the globe.



We Recommend


Featured Video
 
Featured Video

Featured Video: Welcome to IIeX

We want to see you at IIeX this year. Be there to discover new technologies and game-changing startups. Learn from thought leaders in the industry, and meet corporate researchers on the lookout for their next business partner.





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Previous Issues: March 29 | March 15 | March 1 | February 15 | ARCHIVE

Chief Editor: Leonard Murphy | Contributing Editor: Samantha Skurdahl

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