GreenBook Newsletter

May 10, 2017 Edition

From the Blog
Lenny Murphy

We know that when insights pros like you attend industry conferences, you're looking for opportunities to meet with future clients and partners.

That's why we are excited about our Corporate Partner private meeting program at IIeX North America (June 12-14 in Atlanta). In these matchmaking sessions, we arrange private meetings between our client-side partners (companies like Coca-Cola, Procter & Gamble, Facebook, and more), and insights companies.

Anyone who is registered for the conference is eligible for the meetings. To get on the selection list, just be sure you're registered by the deadline of Thursday, May 11.

Lenny Murphy
Executive Editor & Producer at GreenBook

From the Blog

Connecting with the Internet of Things
by Kevin Gray
We've heard a lot about the Internet of Things (IoT), but what really is it?

Rethinking Surveys as Part of the Brand Relationship
by Kelsy Saulsbury
It's time to rethink the role of surveys as a tool for building the brand relationship between a company and its customers.

How to Put Quality into Automated Market Research
by Nik Samoylov
Learn what to look for in automation to avoid common pitfalls and ensure quality output.

Cheap, Fast & Easy
by Michalis Michael
Market research will be democratized in the not-so-distant future through the use of technology.

This is a Test. This is Only a Test.
by Steve Needel, PhD
Experimentation is an often underutilized tool in research.

Making Online Qualitative a Success: Through Their Eyes and in Their Shoes
by Katja Cahoon
We live in an age when research needs to be faster and cheaper without losing depth.

What is the Scientific Method, and How Does it Relate to Insights and Market Research?
by Ray Poynter
Ray Poynter explores how the scientific method can be applied to the process of finding insights in commercial organizations.

What Got Us Here Won't Get Us There
by Isaac Rogers
When embracing new ideas and innovation for the future, organizations need to take stock of what needs to be stopped in the present.

5 Ways to Visualize Relative Importance Scores from Key Driver Analysis
by Tim Bock
Tim Bock shares 5 ways of presenting the results of key driver analysis.

Employing Empathy to Holistically Understand Your Consumer
by Katja Cahoon
To understand consumers holistically, we must look at a variety of contexts.

Innovate With Confidence, Not Buzzwords
by Thor Ernstsson
Too many organizations resort to innovation theater, but the only real option is to replace buzzwords with action.

Some Help in Evaluating Subconscious, Implicit, System 1 Measures
by Paul Conner
If we claim a measure is "implicit", let's define the implicit features we're measuring.

#MRX Top 10: Big Data, Culture Clashes, Mobile Surveys, and Emojification
by Jeffrey Henning
Of the 3,064 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted....

Webinar Archive

The Top Ten Trends In Marketing Research
Join Civicom to learn what the top ten trends in market research are and how they will affect your future.

Remesh: An Authentic Approach to Modern Research
Join Remesh for a new perspective on authenticity in research.

Webinar Archive

Online Qual: When Failure is Not an Option
Learn how to create and execute an online study for clients with high standards.

Upcoming Events

2017 Marketing Hall of Fame Induction Ceremony
May 11, New York
The Marketing Hall of Fame was established to celebrate brilliance in marketing across all fields and industries. Join us as we celebrate individuals who made outstanding contributions to the field and inspired a new generation of marketers.

Women in Research
May 16, Seattle
Join health and lifestyle coach Lara Dalch for a workshop designed to help high-achieving women implement wellness and self-care practices that will skyrocket career and life success.

NEMRA 2017 Spring Conference
May 18, Waltham, MA
Share a day of learning, connecting and fun at NEMRA's 2017 Spring Conference.

IIeX North America
June 12-14, Atlanta
IIeX NA 2017 will be three days in Atlanta filled with new thinking, new solutions, and new approaches from the most innovative leaders from around the globe.

Sentiment Analysis Symposium
June 27-28, New York
The Sentiment Analysis Symposium is the first and best conference to address the business value of sentiment, opinion, emotion, and intent in online, social and enterprise data.

We Recommend

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Featured Video: Future Shock - How Powerful Forces are Transforming Market Research

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As an industry, we must embrace change to make progress.

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Chief Editor: Leonard Murphy | Contributing Editor: Samantha Skurdahl