GreenBook Newsletter

June 7, 2017 Edition


From the Blog
Lenny Murphy

GRIT is back! The latest GRIT Report, including the 50 firms perceived to be most innovative, is available for download now.

And speaking of innovation, we're bringing together our industry's most groundbreaking content, a roster of 200+ world-class speakers, and an unbeatable community of innovative insights pros at IIeX North America next week. Be sure to check out the agenda.

See you there?

Lenny Murphy
Executive Editor & Producer at GreenBook




From the Blog

The Future of Research is not AI but IA
by Stephen Phillips
IA puts humans in control and leverages computing power to amplify our capabilities.


4 Design Principles to Help You Build More Actionable Insights
by Ingvald Smith Kielland
What can we learn from design to help better bridge the gap between insights and creation?


Silos: Good for Grain, Bad for Market Research
by Keri Vermaak
Silos in market research detract from making actionable, big picture recommendations.


The True Value of Trends Insight is Knowing When and How to Apply It
by Amber Davis
It's easy to be dazzled by trends, but the key is to know when jumping on the bandwagon is appropriate for your brand and its goals.


Real-Time Market Research
by Andrew Konya
What is real-time market research and how does it change the way researchers understand an experience?


Build a Winning Loyalty Program Strategy for Your Panel
by Kathryn Felke
Kathryn Felke shares key building blocks for creating a great panel loyalty program strategy.


5 Qualities that Great Brands and Great Characters Share
by Jim White
The brands that are most meaningful to us are those that play a role in our internal life stories.


The Past and Future of Mobile GeoLocation Studies
by Chris St. Hilaire
With increased technology, location-based consumer research is becoming less complicated and expensive to obtain.


Writing a Survey is Easy, Right? Not So Fast.
by Sima Vasa
In research, speed is important but so is the process of learning and understanding.


The Role of Measurement, Insights, and Loyalty in Customer Experience
by Seth Grimes
Seth Grimes interviews Ipsos Loyalty SVP Trish Dorsey about her work, CX trends, and futures.


Making Great Advertising
by David Ellis
Amid the advertising clutter, there is a spectacular opportunity to stand out if you understand how the consumer makes decisions.


Consumer-Centric Marketing is Dead
by Jim White
To be a truly transformative brand, you have to be human-centric.


#MRX Top 10: Automation, Small Data, & Effectively Targeting Consumers
by Jeffrey Henning
Of the 2,991 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...




Webinar Archive

Findings from the Q1-Q2 2017 GreenBook Research Industry Trends Report
Join our panel of experts as they share their knowledge and perspectives in an exploratory conversation focused on the latest GRIT findings.


How to Transform Market Research Reports into State-of-the-Art Dashboards
Join Dapresy to learn how you can transform your market research reports into actionable insights to improve your overall business.



Webinar Archive

The Why Behind the What: Using Customer Insights to Create More Relevant Content
Discover how Google Surveys makes it easy to get insights into what your customers are doing and thinking, and how to turn these insights into better content.


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Upcoming Events

The Rise of the Robots: Big Data & The 10 Most Common Analytics Missteps You Want to Avoid
June 8, New York
Join AMA New York for an interactive discussion of the most common marketing research analytics mistakes and what can be done to avoid them. Current GreenBook listers receive a registration discount.


IIeX North America
June 12-14, Atlanta
Are you ready to learn about the newest thinking and technologies in insights, get practical training you can take back to the office, and network with like-minded MR pros? IIeX if for you. Explore the agenda to learn more.



We Recommend



GRIT Infographic

GRIT Infographic

Dive into the latest GRIT Report results with the GRIT infographic.





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Chief Editor: Leonard Murphy | Contributing Editor: Samantha Skurdahl