GreenBook Newsletter

June 21, 2017 Edition

From the Blog
Lenny Murphy

You need to know where the market research industry is going to make the right decisions for your organization - the GRIT Report is the strategic planning tool to help you do that.

The latest edition of the report dives deeper than ever to offer better guidance and help chart the course of our industry as an invaluable strategic planning tool. We hope the GRIT Report is a touchstone for you and your team to understand what is happening, what it means, and what you should do to adapt. Check it out here.

Until next time,

Lenny Murphy
Executive Editor & Producer at GreenBook

From the Blog

The Giant That Was Greenfield Online
by Matt Dusig
How the tentacles of the former sampling behemoth still survive today.

Social Data Analysis and Insights Requires Labeling Laws
by Rob Key
How do we trust the data that is bring provided to us via a black box algorithm?

Behavioral Economics: Measuring Social Desirability
by Michael Lieberman
Michael Lieberman shares a method for measuring Social Desirability without the 'self-selection' error.

Gradient Boosting: The Coolest Kid on the Machine Learning Block
by Jake Hoare
Gradient boosting is a technique attracting attention for its prediction speed and accuracy, especially with large and complex data.

The Solar System of Social Media
by Michael Lieberman
If social media were a solar system, what would it look like?

Making Your Data Hot: Heatmaps for the Display of Large Tables
by Tim Bock
A heatmap is a lot easier than a table for our brains to digest.

Growing the Industry by Funding More Research
by Peter Zollo
We've asked Collaborata to feature projects they are currently funding on a biweekly basis.

Building A Consumer-Centered Innovation Mindset & Culture
by Shawn Nason
How you can build consumer-centered innovation mindset within your organization.

How to Transition Your Data Collection Platform
by Jitesh Marlecha
Businesses have a multitude of options when it comes to selecting a platform that best fits their data collection needs.

#MRX Top 10: Automation, Small Data, & Effectively Targeting Consumers
by Jeffrey Henning
Of the 2,991 unique links shared on the Twitter #MRX hashtag over the past few weeks, here are 10 of the most retweeted...

  • In partnership with Women in Research, GreenBook is conducting a unique survey to investigate differences throughout the research and marketing measurement industry. Your participation will greatly help us to understand the diversity of work and people in our field. Click here to take the survey.

Webinar Archive

The EU General Data Protection Regulation: Are You In The Know?
Are you prepared to field research in Europe once the EU GDPR becomes law in May 2018?

How to Transform Market Research Reports into State-of-the-Art Dashboards
Join Dapresy to learn how you can transform your market research reports into actionable insights to improve your overall business.

Gen Z: Immense Buying Power, But Know Their Playbook
Join Focus Pointe Global to learn how to engage with Gen Z, the generation that has grown up with a smart phone in their hands.

Webinar Archive

Findings from the Q1-Q2 2017 GreenBook Research Industry Trends Report
Listen as our panel of experts shares their knowledge and perspectives in an exploratory conversation focused on the latest GRIT findings.

Upcoming Events

Women in Research
June 27, Denver
Join WIRe Denver for a panel discussion on 'Leveraging Your Superpowers' in which we learn effective ways in which you can confidently make your work stand out.

Attribution Accelerator
October 12, New York City
Attribution Accelerator is a unique forum designed and curated entirely by industry experts to quicken the pace of innovation, fortify the science, and galvanize the industry toward new solutions.

IIeX Forums
November 7-8, Chicago
IIeX Forums is designed to keep your business one step ahead of the curve by implementing the most cutting-edge technology and tools in the insights arena.

IIeX Europe
February 19-20, Amsterdam
IIeX was designed to introduce you to the new ideas changing the world of insights, provide practical trainings and learning sessions to help you develop new skills, and connect you with other innovative MR pros.

We Recommend

Featured Video
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Featured Video: Leveraging Innovations in Mobile Technology for Deeper Insights

Brian Mondry (Kantar Health)
Data collected through mobile technology can supplement data collected through more traditional methods.

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Chief Editor: Leonard Murphy | Contributing Editor: Samantha Skurdahl