GreenBook Newsletter

February 15, 2017 Edition


From the Blog
Lenny Murphy

We are less than a week out from IIeX Europe (February 20-21, Amsterdam). We already have over 500 attendees and are quickly approaching capacity.

IIeX is the largest, most content-packed innovation event in our industry. If staying ahead of the curve is important to you, then don't delay - register now!

Until next time,

Lenny Murphy
Executive Editor & Producer at GreenBook




From the Blog

Putting the Human Touch Back in Market Research: Automating the Logistics of Consumer Connects
by Jim Longo
Increased automation does not have to come at the expense of humanness.


Are Myths Stopping You from Engaging in Online Qualitative Research?
by Katja Cahoon
Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.


Where Are They Now? IIeX EU 2016 Competition Winner Heartbeat.ai
by Leonard Murphy
We touched base with Heartbeat.ai about where they are now and where they are going.


IIeX Europe 2017: Looking Forward to New Innovations in Market Research
by Stefan Boom
Stefan Boom from SSI shares why he is excited to attend IIeX Europe.


Generation Nation: Redefining America's Boomers, Xers, Millennials, and Gen Z
by Michael Wood
It's time to re-examine and perhaps even re-frame our thinking about the generations.


I Went Fishing and All I Caught Was a Red Herring
by Steve Needel, PhD
Innovation needs to improve the predictability and reliability of our research - it does not have to be new, flashy, sexy, or disruptive.


Exploring the Use of Emojis in Qualitative Research
by Over the Shoulder
Now is the time to start working emojis into your smartphone qualitative projects.


Facts Remain Stubborn Things
by Kevin Lonnie
For researchers, the goal is to get the facts right and to provide the right intelligence to make the best decision.


The Three Surprising Marketing Trends Businesses Should Own in 2017
by Ben Kaplan
What do businesses need to do in 2017 to keep their product top of mind?


#MRX Top 10: Broken Societies, Brexit, and Beer
by Jeffrey Henning
Of the 5,037 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted...




Upcoming Webinars

How Social Data Predicted Trump's Win When Traditional Polling Failed
Join this webinar to discover how tapping into the power of social data can accelerate your path to deep consumer understanding.


How Market Imperatives Drive The Next Generation Of Enterprise Marketing Technology
Discover the factors that drive the marketing technology ecosystem, the future trajectory of enterprise marketing technology development, and how marketers can leverage this technology.


Leverage the Power of Mobile to Understand the Customer Journey
Join SSI to learn how to leverage the power of mobile to truly understand the customer journey.



Webinar Archive

The Hows & Whys of Survey Research
Learn how to improve your survey results and make the entire survey research process easier and more effective.




Upcoming Events

IIeX Europe
February 20-21, Amsterdam
With over 100 speakers spread over three forward-looking tracks and 70+ sessions, this is the one event that you simply cannot afford to miss this year.


Insights Marketing Day
February 23, London
Do you believe that better marketing can generate better business results? If so, join us at Insights Marketing Day, a one-of-a-kind event designed to help market research firms do better marketing.


Women in Research
March 7, San Francisco
Join us for happy hour and networking, followed by an interactive discussion on strategies for supercharging your life, your career and your business!


The Insight Show
March 8-9, London
The Insight Show provides researchers and analysts with the services, knowledge, contacts and inspiration to help develop and deliver your next big projects.


ARF Annual Conference
March 20-21, New York
Unlock advertising insights at The ARF Annual Conference (aka Re!Think). Join us to explore the opportunities and challenges advertisers face today.


Neuromarketing World Forum
March 29-31, London
Themed "Connecting the Dots", the forum will showcase how neuromarketing is used today, how it relates to other consumer findings and how it can improve your understanding of human decision making.


IIeX Health
April 4, Philadelphia
IIeX Health focuses on consumer insights within the healthcare industry. It brings together key stakeholders to share their vision and co-create the future of insights together.


MSMR Alumni Association Marketing Research Conference
April 13, Arlington, TX
This conference is designed to bring the market research community together to develop relationships, share ideas, motivate our community, and heighten the impact of market researchers everywhere.


TMRE in Focus
May 1-3, Chicago
TMRE in Focus helps you understand how technology can be used, together with your traditional MR skills, to deliver better insights, faster to your customers.


NEMRA 2017 Spring Conference
May 18, Waltham, MA
Share a day of learning, connecting and fun at NEMRA's 2017 Spring Conference.


IIeX North America
June 12-14, Atlanta
IIeX NA 2017 will be three days in Atlanta filled with new thinking, new solutions, and new approaches from the most innovative leaders from around the globe.



We Recommend


Featured Video
 
Featured Video

Featured Video: How Technology & Innovation Is Driving #MRX Change

Tim Macer (meaning) & Richard Collins (FocusVision)
With the barrage of technological advances coming from all sectors of the marketplace, how should researchers focus their efforts?





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Chief Editor: Leonard Murphy | Contributing Editor: Samantha Skurdahl