Sign Up

April 15, 2015

GreenBook Market Research Newsletter
Chief Editor: Leonard Murphy
The 15 Most Innovative Market Research Clients (GRIT Spring 2015 Sneak Peek)
How Addressable TV Changes Media Measurement Forever (Infographic)
"Analytics is Easy"
Copy, Copy, Copy: Asking "What Kinda?" Questions to Transform Insights
Social Listening and Online Communities: 1+1=3?
Brave Researchers? Help us to celebrate their stories.
Safe Harbor: Is it safe?

Featured Video

Michelle Niedziela presentation at NIMF

[Featured Video] Using the Right Tool for the Right Question


The 15 Most Innovative Market Research Clients (GRIT Spring 2015 Sneak Peek)

New in the GRIT report this year is an investigation of the most innovative clients. The table below shows the top 15, with P&G being ranked as number 1. Ray Poynter and Amber Strain talk about the rankings. Read More


How Addressable TV Changes Media Measurement Forever (Infographic)

Addressable TV is a technology and marketing practice that selectively segments the ads seen by TV viewers, allowing groups of people to watch the same program yet see different, more effectively targeted ads. Leonard Murphy explains that if you haven't heard of the concept, now is the time to start familiarizing yourself. Read More


Insight Innovation eXchange Health

"Analytics is Easy"

Erroneous thinking about analytics continues to hang on in the market research community. Kevin Gray shares that analytics is not easy and why this mistaken belief is potentially costly for any marketing researcher to hold. Read More


Copy, Copy, Copy: Asking "What Kinda?" Questions to Transform Insights

The last decade has been boom-time for insights professionals who embrace innovation, and the flow of innovation doesn't seem to be slowing either. Mark Earls explains the advantage of asking "kinda" questions rather than "singular" ones. Read More


Burke Institute

Social Listening and Online Communities: 1+1=3?

Private online communities and social media listening have been written about separately many times before. Michalis Michael shares his thoughts on the power of integrating the two disciplines. Read More


Brave Researchers? Help us to celebrate their stories.

Nominations are now open for the Ginny Valentine Badge of Courage Awards. Now in its fourth year, the Ginny Valentine Awards honor acts of bravery in market research. The Awards will be held on June 16th at IIeX North America 2015 in Atlanta. Read More



Safe Harbor: Is it safe?

Safe Harbor is in the interest of global market research client companies. It allows streamlined data collection operations from a single US source, rather than having to have data collected from different countries individually. But, warns Andrew Jeavons, Safe Harbor may not be as safe as we may think. Read More



MR News & Views


Tuesday, Apr. 21
1pm EDT (GMT-05:00)

Do looks matter... when it comes to your data?
How to make data visualization techniques work for you.

by SSI
Data visualization is a hot topic right now. Researchers are being told they should be integrating more data visualization when presenting data. This webinar will help you understand if there is a benefit to investing more time into data output.
Register Now


Employee Engagement: Effective Action Planning through Online Communities

by ORC International
You know how critical Employee Engagement is and you've taken the first important step: a survey to understand where your organization is suceeding and failing. Listen to this webinar recording for tips and techniques on maximizing an employee community.
View the Recording


Apr. 29, Philadelphia
Insight Innovation eXchange Health
IIeX Health is a new addition to GreenBook's IIeX global conference series. We have sharpened our focus to showcase technology innovation specifically relevant to the health and life science industry.
Learn more
May. 28-29, Philadelphia
CASRO Technology & Innovation Event
Industry professionals rely on the CASRO Technology & Innovation Event to learn how to implement the latest, most effective technologies in the business intelligence space.
Learn more
June 15-17, Atlanta
Insight Innovation eXchange North America
IIeX is a combination kick in the pants, tubocharged networking and intensive education conference. Come to IIeX to find out what's new in the realm of insights, be challenged and inspired while finding practical solutions and future business partners.
Learn more

Market Research News & Views

SurveyMonkey Rolls Out Benchmarking Service
Seattle's Analytics Pros Hires New CEO
Lightspeed GMI Hires Emma Beech for European Ops Role
Vox Media Buys Data Science Startup OpBandit
Obituary: SPSS co-founder Norman Nie
ThinkNow and Vision Critical Link for Hispanic Insights
WPP's Data Alliance and Facebook in global partnership
Facebook sued over inappropriate use of facial recognition data
YouTube to offer ad-free, subscription-based service
In cameras-everywhere culture, science fiction becomes reality...
Report: Apple Watch preorders almost 1 million on first day in the U.S.
ADVERTISE | GreenBook Directory | GreenBook Blog | GB Health | NewQual Research | NewQual Blog | Insight Innovation | Webinars | Research Vibes | @GreenBook
April 1 | March 18 | March 4 | February 18 | February 4 | ARCHIVE
Chief Editor: Leonard Murphy | Contributing Editor: Mandy McMaster


GreenBook Market Research Newsletter is published every two weeks. View online version.
Copyright © 2015 GreenBook. All rights reserved.