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Posts Tagged ‘A/B testing’

The Silent Rise and Blossoming of Qualitative Research

Posted by Edward AppletonMonday, August 29, 2016, 6:20 am 3 Comments
We’re witnessing not just a renaissance of qualitative research, we’re seeing a transformation.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, General Information, Human Capital, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Marketing Research Companies, Online Qualitative Research, Online Research, Research Companies, State of the Industry, Strategy, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What’s To “Like” About Facebook’s Experiment?

Posted by Melanie CourtrightTuesday, July 1, 2014, 22:32 pm 5 Comments
Facebook announced this week that they conducted a blind experiment on emotional triggers among its members in 2012, testing psychological reactions to messaging on nearly 700K of its members. What do we like about the experiment, what do we think is problematic, and what does it mean for us?
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Effective Marketing, General Information, Human Capital, Industry News, Industry Trends, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Research, Reports and Whitepapers, Social Media, State of the Industry, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,