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Posts Tagged ‘Actionability’

Can Market Researchers Afford to be Perfectionists?

Posted by Edward AppletonSaturday, January 7, 2012, 14:24 pm 5 Comments
I'm in the middle of a Linked-In debate on whether we as researchers are neglecting our methodolgical rigour at our peril, and opening ourselves to attack from all angles - the good, the bad and the plain charlatan, all of whom have wares to sell. Will this carry on? Here's my take...
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