Archive for the 'Actionability' tag

What Sort Of Skill Set Do Researchers Need To Be Considered “Consultants”?

  By Edward Appleton I read an interesting post yesterday evening by Tim McCutcheon from Market Probe here on the GreenBook Blog focusing on the role of Researchers. It stressed the need for MR to move from an “engage and...
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Can Market Researchers Afford to be Perfectionists?

  By Edward Appleton I’ve just been reading the 120th prediction for 2012 – and blow me down, it caught my attention. Kevin Lonnie of KL Communications (wonder how he came up with the company name said this in NGMR...
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