1. RN-GBook-480-60-B2B-Banner-5-16
  2. Greenbook 2
  3. Greenbook-Mobile-6.29.16-
  4. mfour_new_1

Posts Tagged ‘actionable’

What Do Clients Think About MR Impact?

Posted by Niels SchillewaertThursday, November 20, 2014, 9:54 am 6 Comments
As part of the last round of GRIT we asked 185 MR buyers about their views on the impact and effectiveness of market research studies. Contrasting the ideal characteristics of a market research study and our actual practice reveals a number of interesting gaps.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Gamification, General Information, GRIT, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How to Make (Quantitative) Research Actionable

Posted by TRC Market ResearchTuesday, January 3, 2012, 12:50 pm No Comments
Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon. To get the intended audience to learn the results well enough to change their behavior, the results have to be presented in a memorable manner.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Behavior, Contributors, Effective Marketing, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , ,