Posts Tagged ‘Admap’
Gamification in Market Research – Is Respondent Engagement More Important than Bias?
Wednesday, June 6, 2012, 22:11 pm 16 CommentsDoes Gamification actually move the perceptual goalposts with its brain-engaging techniques? Or more critically: does Gamification introduce a new element of bias? Here’s my take. Continue reading
Should Researchers Be More Like “Advertising Planners”?
Sunday, April 1, 2012, 15:34 pm 9 CommentsIncreasingly, insights are going to be so readily available (Google’s very recent foray into MR indicates a real sea-change could be underway) that the focus on tangible value-add needs to increase. Continue reading




































