1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘advertising research’

Google Surveys 360: The Digital Marketer’s New Best Friend

Posted by Leonard MurphyWednesday, October 19, 2016, 9:00 am 2 Comments
Google Surveys is now Google Surveys 360 and is part of the wider Google Analytics 360 suite. Here's why that matters to researchers and marketing scientists.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Google Play Research, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Research, Research Companies, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Survey?

Posted by Kevin GrayFriday, June 28, 2013, 9:23 am 18 Comments
Survey research has been declared dead before, yet it is still with us. In the '90s, for example, plummeting response rates were often portrayed as the death knell for survey research. Recently Big Data, Social Media and Biometrics are viewed by some as a grave threat to its survival. But has its death been exaggerated once more? Are traditional survey data utilized to their fullest? Are the New Data in reality an opportunity for survey research?
This was posted under category: Analytics, Best Practices, Big Data, Business Practices, Consumer Experience, Contributors, Effective Marketing, General Information, Industry Trends, Market Research Techniques, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,