1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘advertising tracking’

How TNS Is Validating Mobile Globally

Posted by Edward AppletonFriday, March 28, 2014, 8:35 am 4 Comments
TNS is taking the lead with a serious look at mobile in market research as a global opportunity.
This was posted under category: Analytics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Gamification, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mobile Market Research – Improved Touchpoint Analysis

Posted by Edward AppletonMonday, March 24, 2014, 13:07 pm 5 Comments
A Look at Mobile Market Research & Touchpoint Analysis - Conversation with Fiona Blades, CEO of MESH.
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

2013 – The Market Research Year in Review (A Client Perspective)

Posted by Edward AppletonTuesday, December 31, 2013, 6:30 am No Comments
The year is pulling to a close, and rather than look forward and make predictions about what 2014 will bring, I have taken a look back at 2013 and pulled out what for me were the year's highlights - the things that stick in my mind as having import for the Market Research Industry.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,