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Posts Tagged ‘Affect Heuristic’

SYSTEM 1 POLITICS: THE RISE AND FALL OF DONALD TRUMP

Posted by Tom EwingFriday, October 21, 2016, 6:58 am 2 Comments
With three weeks to go, BrainJuicer is calling the presidential election. They don’t necessarily think she’s heading for the kind of landslide the polls indicate – but they do think Hillary Clinton has it in the bag.
This was posted under category: Behavioral Economics, Branding, Brands, Contributors, Data, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Market Research, Marketing, Marketing Research Companies, State of the Industry, Strategy, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

System1 Politics Spotlight: Hillary Clinton

Posted by Tom EwingMonday, September 26, 2016, 6:00 am 1 Comment
The System1 Politics experiment explores the strengths and weaknesses of Democratic Party nominee Hillary Clinton.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Blogs, Branding, Brands, Consumer Behavior, Consumers, Data, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Online Research, Quality, Research Companies, State of the Industry, Strategy, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Can Behavioral Science Predict Election Outcomes? We’re About To Find Out

Posted by Tom EwingFriday, September 9, 2016, 9:14 am 8 Comments
BrainJuicer has been many things but it’s never been a polling company. And it’s still not a polling company. But it is trying something new, with the launch of its System1 Politics microsite and specialist unit, applying the principles of behavioral science to the tricky business of predicting elections. Tom Ewing, Senior Director in BrainJuicer Labs and the leader of the System1 Politics team, explains what’s going on, and why the US election is a lot closer than you might think
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Data, Data Visualization, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Reflecting On The Reality Of Research: A Pre-BAQMaR Conference Interview With Orlando Wood of BrainJuicer

Posted by Leonard MurphyFriday, December 2, 2011, 20:40 pm 1 Comment
The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It's going to be one heck of an event, with a stellar line-up of true leaders in market research presenting on the topics that will be driving the industry forward in the years to come. BAQMaR invited me to conduct interviews with speakers at the conference and here is the first of that series: a chat with Orlando Wood, Managing Director of BrainJuicer® Labs.
This was posted under category: Association News, Associations, Best Practices, Brands, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Mobile, Mobile Research, Respondent Engagement, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,