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Posts Tagged ‘Alec Maki’

The Quiet rEvolution In Marketing Insights

Posted by Leonard MurphyTuesday, February 26, 2013, 12:02 pm 8 Comments
We are seeing a future unfold right now where the establishment of common information frameworks will function as the central driver of business insights across the organization, and the traditional role of research professionals will evolve to be the facilitators of getting to the "why" of the business issue rather than the collectors of the "who, what, when, where, & how" of data.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , ,

(Dis)functional Insight

Posted by Alec MakiWednesday, January 9, 2013, 7:45 am 2 Comments
Insight functions are functionally driven to dehumanize their subjects. When it comes to insight, the very structure of the organization is specializing the human out of the customer. If any function in a company should be empathetic to the full customer experience, it should be insight.
This was posted under category: Behavioral Economics, Best Practices, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Fresh Voices, General Information, Human Capital, Industry Trends, Insights, Leadership, Market Research, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , , , , , ,