1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘Allan Fromen’

Do Respondents Even Understand Our Surveys?

Posted by Allan FromenFriday, May 20, 2016, 7:00 am 1 Comment
Language is an imperfect method for communication. How often does the receiver of a message truly understand it exactly as the sender intended?
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Contributors, Data, Digital Marketing, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Respondent Engagement, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Upside to the Facebook and OkCupid Experiments

Posted by Allan FromenThursday, August 14, 2014, 9:08 am No Comments
While I recognize the ethical concerns, they are outweighed by my enthusiasm for greater scientific insights and optimism for potential new discoveries. In that regard, I applaud Facebook and OkCupid for releasing the results of their studies, and wish more companies would do the same.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, State of the Industry, Strategy, Technology, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Innovate or Die: What Facebook’s Instagram Acquisition Means for the Market Research Industry

Posted by Allan FromenMonday, April 30, 2012, 15:46 pm 6 Comments
As an industry, we have some pretty good “old-school” tools, such as brand tracking, and the like. But these methods increasingly feel outdated in a mobile world. The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social, in addition to the traditional mediums. The companies that come out with breakthrough methodologies and brand frameworks suitable for the times we are living in, will reap the benefits.
This was posted under category: Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Economic Trends, Emerging Techniques, Events, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , ,