A rising tide does indeed float all boats, and as the value of insights to drive business growth continues to be recognized, everyone who delivers quality will benefit. Here are 4 factors rising the tide for insights, and what they mean for the industry as a whole. Continue reading »

MRWeb reported today about the positive news contained within the Honomichl Report about the recovery of the Global 25, and as I pointed out previously the story is mixed at best, with some true organic growth but most recovering to 2009 levels, and a few declining further. I love the work that Jack and Larry do, but I am reminded once again that this is only a snapshot of a segment of the MR space and although helpful, it is incomplete. Continue reading »

The full version of the 2011 Honomichl Top 50 Report was released earlier than expected last week. We had previously looked at the Top 10 about 2 weeks ago, but I think it’s useful to look at the full list and contrast it with the GRIT 50 Innovative firms to understand the relationship between innovation as a driver of revenue growth. Continue reading »

MRWeb posted an analysis of the Honomichl Report. The story is obviously that revenues are up and growth is occurring; that is good news for us all. Although after 2 down years in a row, I’m not sure how much that is to truly crow about. I have not done the analysis comparing to 2007-2008 numbers yet but I suspect we’re only marginally ahead of previous levels or maybe still slightly down overall. Also there is still an employment gap to fill where the industry has shed more jobs than it has produced so far in the recovery. Continue reading »

The first event is the Technology Driven Market Research conference next week in Chicago. This has turned into THE breakout event so far this year. With research transformation being such a hugely debated topic right now, it simply could not be more timely. Many of the firms that are likely to play major roles in setting the course for the market research industry over the next five to ten years are going to be there and judging from the attendee list the industry is paying attention! Continue reading »

Tom H. C. Anderson was “Johnny on the spot” this morning with a short post on what the SaaS CRM behemoth Salesforce.com acquisition of social media monitoring platform Radian6 means for market research. Continue reading »

With a month to go until until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conducting with various presenters at the conference. I have 6 wrapped up already, and hope to finish a couple more prior to the event. To start off this next wave of posts, we have an interview with Warren Sukernek, Senior Director of Social Media Services at Alterian. Continue reading »

Many of the contributors here at GreenBook Blog (myself especially!) seem to be like the robot from “Lost in Space”, regularly shouting the alarm “Danger! Danger!” to all within earshot. And that is a good thing. Our industry is …