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Posts Tagged ‘AMA Research and Strategy Summit’

The Limiting Adjective of “Marketing” Research

Posted by Kevin LonnieFriday, July 8, 2011, 0:19 am 11 Comments
All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being marginalized. And the CEO has seemingly fallen in love overnight with social media alternatives. And what’s bad for marketing should be bad for marketing research. After all, we are merely a supporting act for the marketing department.
This was posted under category: Association News, Best Practices, Branding, Business Leadership, Co-creation, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Industry Trends, Market Research Techniques, Online Research, Research Industry Trends Survey, Social Media, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,