September 14th, 2011 by Leonard Murphy
Earlier this month it was announced that Steven H. Cohen, Co-founder & Partner of In4mation Insights had been named the recipient of the American Marketing Association’s (AMA) 2011 Charles Coolidge Parlin Marketing Research Award. This award...
Read morePosted in Association News, Best Practices, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Innovation in Market Research, Market Research Techniques, State of the Industry | 2 comments
September 14th, 2011 by Kaylor Hildenbrand
By Kaylor Hildenbrand As my adventure in asking, exploring and learning continued into Day 2 of the AMA Research and Strategy Summit, I recalled being challenged during the “First Time Attendee” meeting to try to walk away...
Read morePosted in Association News, Best Practices, Blogs, Business Leadership, Business Practices, Contributors, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Social Media, State of the Industry | 1 comment
July 8th, 2011 by Kevin Lonnie
Posted on July 7, 2011 by Kevin Lonnie All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being marginalized. And the CEO has seemingly fallen in...
Read morePosted in Association News, Best Practices, Branding, Business Leadership, Co-creation, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Industry Trends, Market Research Techniques, Online Research, Research Industry Trends Survey, Social Media, State of the Industry, Uncategorized | 11 comments
