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Posts Tagged ‘AMA Research and Strategy Summit’

The Limiting Adjective of “Marketing” Research

Posted by Kevin LonnieFriday, July 8, 2011, 0:19 am 11 Comments

All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being marginalized. And the CEO has seemingly fallen in love overnight with social media alternatives. And what’s bad for marketing should be bad for marketing research. After all, we are merely a supporting act for the marketing department. Continue reading »

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