June 12th, 2012 by Neal Cole
By Neal Cole I’ve worked as a customer insight and research manager in financial services (FS) for most of my career. During this time I’ve noticed that colleagues often assume that consumers are more rational when buying financial...
Read morePosted in Behavioral Economics, Best Practices, Business Leadership, Co-creation, Consumer Anthropology, Contributors, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Neuromarketing, Respondent Engagement, State of the Industry | 8 comments
March 15th, 2012 by TRC Market Research
Posted in Behavioral Economics, Blogs, Consumer Anthropology, Contributors, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Research Games, State of the Industry, Voice of Costumer (VOC) | No comments
