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Posts Tagged ‘amplification’

Social Listening And Online Communities: 1+1=3?

Posted by Michalis MichaelThursday, April 2, 2015, 8:35 am 3 Comments
We have written about private online communities and social media listening separately many times before, but this blog post is dedicated to the power of integrating the two disciplines.
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Data Visualization, Digital Marketing, Emerging Techniques, General Information, GRIT, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Marketing And Marketing Research Can Act On The Promise Of Big Data

Posted by Joel RubinsonTuesday, March 11, 2014, 10:59 am 1 Comment
Joel Rubinson recently led the discussion of how marketing and research must master big data in a digital/social/mobile age at the Weber Shandwick Data Salon on February 27, 2014. Here is a summary of his remarks.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,