Posts Tagged ‘Analytics’

Neuroscience and Marketing

Posted by Kevin GrayThursday, February 23, 2017, 6:00 am No Comments
Marketing scientist Kevin Gray asks Professor Nicole Lazar to give us a brief overview of neuroscience.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The 5 Second Rule and the Need to Create Instantly Recognizable Visualizations

Posted by Tim BockTuesday, February 21, 2017, 6:00 am No Comments
To create visualizations that engage, we must create images that are instinctively recognized as images capable of portraying meaning.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

McKinsey Makes Their MR Play: What is Periscope by McKinsey & What Does It Mean For the Future?

Posted by Leonard MurphyFriday, February 17, 2017, 9:11 am No Comments
Periscope By McKinsey and their new Insights Solutions practice area are moving firmly into the research industry with a next gen offering that merges the best of high-end strategic consulting and comprehensive data-driven solutions.
This was posted under category: Analytics, Best Market Research Companies, Branding, Brands, Business Leadership, Consumer Behavior, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Twitter Network Analysis: Nordstrom at the Center of Resistance?

Posted by Michael LiebermanFriday, February 17, 2017, 6:00 am No Comments
Visualization of social networks is now coming online to make sense of Big Data and convey the results of analyses through emerging, open-source programs.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumers, Data, Data Visualization, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Research Companies, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Using Palm Trees to Visualize Performance Across Multiple Dimensions

Posted by Tim BockWednesday, February 15, 2017, 8:00 am No Comments
Palm tree visualizations perfectly align visual elements with the core underlying structure of the data.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing Research Companies, Research Companies, State of the Industry, Strategy, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Generation Nation: Redefining America’s Boomers, Xers, Millennials, and Gen Z

Posted by Michael WoodThursday, February 9, 2017, 6:00 am 1 Comment
It’s time to re-examine and perhaps even re-frame our thinking about the generations.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Are Myths Stopping You From Engaging in Online Qualitative Research?

Posted by Katja CahoonMonday, February 6, 2017, 6:00 am 3 Comments
Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Economic Trends, Effective Marketing, Emerging Techniques, innovation, Innovation in Market Research, Insights, Leadership, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Qualitative Research, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Exploring the Use of Emojis in Qualitative Research

Posted by Over the ShoulderFriday, February 3, 2017, 6:00 am No Comments
Emojis are a huge part of how people express themselves today, and they can benefit your smartphone qualitative projects.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Research, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Brands & Advertisers Benefit from Emerging Data Collection Techniques

Posted by Richard ThorntonFriday, January 27, 2017, 11:00 am 1 Comment
Brands and advertisers can benefit like never before from emerging data collection techniques.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Text Analytics: A Primer

Posted by adminTuesday, January 24, 2017, 6:00 am No Comments
Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Technology, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Quality, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,