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Posts Tagged ‘and Situated Cognition Are Changing The World Of Market Insights Forever’

The Insights Supplier- Part 2: Organizing for Success

Posted by Tony CosentinoThursday, February 23, 2012, 22:56 pm No Comments
The canopy of the insights industry includes many different branches of the value chain such as consulting and professional services, data collection and sample access, secondary data market, and increasingly, technology integration considerations. It’s hard to put forth a one-size-fits-all model to address the different suppliers. Instead, the attempt here is to set out some general models and go-to-market approaches based on the firm’s specific market offer.
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