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Posts Tagged ‘anthropology’

Biasing Your Research by the Act of Doing Research

Posted by Ron SellersMonday, April 23, 2012, 6:35 am 3 Comments
Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. And if you’re not careful, this problem can come about even when you’re not doing a longitudinal study.
This was posted under category: Best Practices, Brands, Consumer Behavior, Consumer Experience, Consumers, Contributors, Ethnography, General Information, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Online Research, Reports and Whitepapers, State of the Industry, Strategy, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , ,

Game on! The Great Gamification Challenge

Posted by Leonard MurphyFriday, November 25, 2011, 15:48 pm No Comments
Yeah, I know; gamification is one of those "buzz words" of 2011 that you might be over by now, but the reality is that it is a topic that could have a huge impact on the research industry in years to come, especially considering the competitors coming from outside of the space who are adopting these models as well as the growth within the wider marketing industry. With that in mind, NewMR and GreenBook are putting on a gamified debate: Game On! The Great Gamification Challenge. The event will be held Friday, December 16th at 12:00 PM EST as a virtual debate. To submit your questions, vote on the questions submitted, and register for the webinar (we'll send you a link to the webinar later) click here: http://gamificationchallenge.ideascale.com/
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumers, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research in the Mobile World, Market Research Techniques, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Truth in Consumer Anthropology

Posted by Leonard MurphyMonday, June 7, 2010, 13:17 pm 1 Comment

The Brand Sherpa continues to help lead the way! Jamie Gordon has posted a great blog entry on the role of  consumer anthropology in the marketing research space. Here is an excerpt:

It is an exploration in the culture that

This was posted under category: Brands, Consumer Anthropology, Consumer Behavior, Consumers, Emerging Techniques, Ethnography Tags: ,