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Posts Tagged ‘API’

Google Surveys 360: The Digital Marketer’s New Best Friend

Posted by Leonard MurphyWednesday, October 19, 2016, 9:00 am 2 Comments
Google Surveys is now Google Surveys 360 and is part of the wider Google Analytics 360 suite. Here's why that matters to researchers and marketing scientists.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Google Play Research, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Research, Research Companies, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Top 12 Most Important Considerations When Choosing a Tablet CAPI Vendor

Posted by Chen SassonMonday, April 25, 2016, 7:00 am 3 Comments
As more and more market research firms are transitioning from PAPI paper-based surveys to using tablets for offline CAPI, multiple vendors have started offering solutions to provide this capability. Here are 12 important things to consider when choosing a tablet CAPI vendor.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Consumers, Contributors, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, Research Companies, Research Industry Trends Report, Respondent Engagement, State of the Industry, Strategy, Technology, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Microsoft’s Pulse Ushers In The Research Tech Integration Era

Posted by Leonard MurphyTuesday, December 15, 2015, 6:32 am 1 Comment
Real-Time Customer Engagement, Research & Insights Service Now Integrates with Multiple Products Across Microsoft
This was posted under category: Analytics, Best Practices, Brands, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Microsoft Aims To Disrupt Market Research: Here Is The Scoop And What It Means For The Future

Posted by Leonard MurphyTuesday, July 21, 2015, 18:17 pm 21 Comments
Microsoft officially joined the research technology supplier industry, with a potentially highly disruptive offering called Pulse for Market Research.
This was posted under category: Analytics, Best Practices, Brands, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The APPification of Marketing

Posted by Peter OrbanFriday, February 13, 2015, 10:43 am 2 Comments
Brace for the flood of Marketing Apps. Developers will find many new contexts and use cases in which marketers, brands, and other constituencies can interact with consumers and users providing rich experiences.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Data: The New Gold Fever

Posted by Felix RiosWednesday, February 11, 2015, 6:57 am 1 Comment
The next 10-15 years promise to wow us. If the analysts get it right, in the next decade, our homes, cars, and personal devices will be connected and talking to each other. This will be one of the most important changes that our industry has made since we started collecting data.
This was posted under category: Analytics, Best Practices, Big Data, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Of Privacy and Games (Marketing) Research

Posted by Jason AndersonMonday, September 26, 2011, 18:25 pm No Comments
Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, Insights, Leadership, Market Research in the News, Market Research Techniques, Respondent Engagement, State of the Industry, Strategy, Technology, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , ,