An interview with Ryan Smith, CEO of Qualtrics. This is a leader and a company that we’re going to be hearing an awful lot about in the coming years so pay attention folks; Ryan and Qualtrics are going to be making a big impact on the MR industry. Continue reading »

Insight functions are functionally driven to dehumanize their subjects. When it comes to insight, the very structure of the organization is specializing the human out of the customer. If any function in a company should be empathetic to the full customer experience, it should be insight. Continue reading »

Here are 10 of the most influential stories shared by the Twitter #MRX community in 2012. Continue reading »

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted. Continue reading »

Every so often an industry-changing chasm opens up in your path. Just like an unexpected earthquake, you have to quickly decide if you are going to bravely leap across before it gets too wide or totter and fall. Continue reading »

If you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Continue reading »

Of the 1,759 unique URLs shared by the Twitter #MRX community over the past two weeks, here were the most retweeted. Continue reading »

I won’t be shy about this: I left MRMW feeling rather vindicated. Two days of excellent speakers, one by one, reinforced each of the points I made previously in my 8 Things I Would Do if I Were a Market Research Company post. Here is what I heard and what I think it means today. Continue reading »

Of the 1,612 links shared by the Twitter #MRX community in the past fortnight, here are the top 10 most retweeted. Continue reading »

In the spirit of the season, here is my list of predictions for the year ahead. Continue reading »