Despite reaching critical milestones such as global ubiquity of mobile coverage, 30% global penetration of smartphones (over 60% in the U.S.), overtaking the PC in shipments, and this week reaching the milestone of 1,000,000 apps available in the marketplace some naysayers hold on to the idea that the mobile revolution is an isolated event, not an evolutionary leap. In this post I’m going to try to put the arguments to rest and prove that 2011 was the tipping point. Continue reading »

For our latest interview with presenters at the upcoming IIR Technology Driven Market Research event the IIR and GreenBook bring you an interview with Greg Heist, Vice President of Research Innovation for Gongos Research. Continue reading »