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Posts Tagged ‘Arbitron’

The Honomichl / AMA Gold Top 50 Market Research Companies, Confirmit Tech & Innovation Survey & ESOMAR Global Price Study

Posted by Leonard MurphyMonday, July 7, 2014, 9:09 am No Comments
The 2014 AMA Gold Top 50 Research Companies, Confirmit Research Technology & Innovation & ESOMAR Global Prices reports are out! Here are links to all.
This was posted under category: Analytics, Association News, Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

#ARFAM8 : Cross platform measurement – How ESPN is moving the chains upfield

Posted by Joel RubinsonFriday, June 14, 2013, 6:52 am No Comments
Second in a series of blogs by Joel Rubinson from the ARF Audience Measurement Conference 8.0 about the marketing challenges and opportunities of our brave new digital world.
This was posted under category: Analytics, Association News, Associations, Best Practices, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, Events, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Mobile Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

#ARFAM8 : Day 1 Review – Why We Need Cross Platform Media Measurement…TV Is Now The 720 Pound Gorilla

Posted by Joel RubinsonTuesday, June 11, 2013, 10:10 am No Comments
How important is it to measure multiplatform usage by consumers? Evidence provided to me in my interview with Gian Fulgoni, Chairman at comScore suggests that TV is now the 720 pound gorilla—still the biggest and hairiest beast, but maybe not quite as large relative to the other creatures in the jungle as it once was.
This was posted under category: Analytics, Association News, Associations, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Honomichl Global 25: Only A Part Of The MR Story

Posted by Leonard MurphyTuesday, August 16, 2011, 22:15 pm 2 Comments
MRWeb reported today about the positive news contained within the Honomichl Report about the recovery of the Global 25, and as I pointed out previously the story is mixed at best, with some true organic growth but most recovering to 2009 levels, and a few declining further. I love the work that Jack and Larry do, but I am reminded once again that this is only a snapshot of a segment of the MR space and although helpful, it is incomplete.
This was posted under category: Association News, Associations, Brands, Business Leadership, Economic Trends, Emerging Techniques, General Information, GRIT, Industry News, Industry Trends, Leadership, Market Research in the News, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Innovation and the 2010 Honomichl 50

Posted by Leonard MurphyMonday, June 27, 2011, 13:40 pm 1 Comment
The full version of the 2011 Honomichl Top 50 Report was released earlier than expected last week. We had previously looked at the Top 10 about 2 weeks ago, but I think it's useful to look at the full list and contrast it with the GRIT 50 Innovative firms to understand the relationship between innovation as a driver of revenue growth.
This was posted under category: Association News, Associations, Best Practices, Branding, Business Leadership, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research in the News, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,