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Posts Tagged ‘ARF re:Think 2011’

Lead Up To The IIR TDMR: Interview With Dr. A.K. Pradeep of NeuroFocus

Posted by Leonard MurphyTuesday, March 29, 2011, 22:03 pm 4 Comments
Next up in our series of interviews with presenters at the Technology Driven Market Research event is the Keynote Speaker: Dr. A.K. Pradeep, CEO of NeuroFocus. I was going to sit on this one for a bit longer, but based on the huge response to my post on the ARF NeuroStandards initiative it seemed like a good idea to go ahead and post it. We touch on the topic of the ARF program during the interview and getting a direct perspective from one of the key players in the debate strikes me as useful.
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ARF re:Think 2011: Networking, Clubbing & Revolutionaries

Posted by Leonard MurphyMonday, March 28, 2011, 17:33 pm No Comments
Overall, this event reminded me of the importance of taking our online relationships into the real world. I certainly love being able to connect and collaborate with colleagues via the MRGA, this blog, LinkedIn, Twitter, Facebook, Quora, etc... but something special does happens when you shake hands with friends old and new. I love the intersection of online and offline as well as global and local that re:Think 2011 was an example of. It certainly inspired me to take advantage of local opportunities to engage and interact with others and I hope that we see the continuation of this trend at other events this year.
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ARF re:Think 2011: The Great Neuromarketing Debate

Posted by Leonard MurphyMonday, March 28, 2011, 17:32 pm 7 Comments
Without a doubt one of the most buzzed about topics at the ARF re:Think 2011 (and probably in market research in general) was Neuromarketing. All of the major vendors were there: Emsense, Innerscope, NeuroFocus, & Sands Research (a special shout out to Emsense for having a great exhibit space!) and several sessions were devoted to the topic, including the much anticipated "Neurostandards" presentation - Improving Neuromarketing Measurement: Ground-Breaking Results. In case you have not been following this effort, here is the crux of the matter.
This was posted under category: Association News, Associations, Best Practices, Brands, Business Leadership, Business Practices, Consumers, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Innovation in Market Research, Leadership, Market Research Techniques, Neuromarketing, Neuromonitoring, Strategy, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,