Artificial Intelligence and Machine Learning

Venture into the transformative role of AI and machine learning within the insights and analytics industry. Explore applications that elevate data interpretation, fuel smarter strategies, and redefine market understanding.

Embracing the Unknown: AI and Market Research

Artificial Intelligence and Machine Learning

Partner Content

Embracing the Unknown: AI and Market Research

Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.

RS

Roy Sadaka

Director of Machine Learning at Toluna

Latest

Unlocking the Secrets Behind KPI Movements: The AI-driven Analysis of Customer Language

Artificial Intelligence and Machine Learning

Partner Content

Unlocking the Secrets Behind KPI Movements: The AI-driven Analysis of Customer Language

Discover how artificial intelligence can empower businesses to gain deeper insights into customer pain points and drive impactful change.

Ben Hookway

Ben Hookway

CEO at Relative Insight

Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Versatile Visions: Bridging Ads, Research, and Academia with Mark Truss
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Researcher's New Toolkit: Navigating Future Trends with Clorox’s Anna Conte
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

3 Ways To Implement AI Into Your Market Research Today

Artificial Intelligence and Machine Learning

Partner Content

3 Ways To Implement AI Into Your Market Research Today

Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...

Dr. Jannik Meyners

Dr. Jannik Meyners

Director of Data Science at quantilope

QRCA's Leap into AI-Driven Research with Lauren Isaacson

Artificial Intelligence and Machine Learning

QRCA's Leap into AI-Driven Research with Lauren Isaacson

Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement

Artificial Intelligence and Machine Learning

Partner Content

AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement

Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future....

Cristina de la Peña

Cristina de la Peña

Founder / CEO at Synapbox

How is the Intersection of AI and Market Research Changing the Landscape of Innovation Research?

Artificial Intelligence and Machine Learning

Partner Content

How is the Intersection of AI and Market Research Changing the Landscape of Innovation Research?

Explore the game-changing role of AI in Innovation Research, uncovering new segmentation techniques, and trend differentiation in consumer categories.

Bradley Taylor

Bradley Taylor

Chief Strategist at Converseon

Generative AI Ushers in a New Era for Insights: Knowledge Management 3.0

The Prompt

Generative AI Ushers in a New Era for Insights: Knowledge Management 3.0

From physical documents to intelligent, natural-language summaries: generative AI has brought Knowledge Management (KM) a long way since its humble be...

Thor Olof Philogène

Thor Olof Philogène

CEO & Founder at Stravito

Latin America in the Age of AI: Embracing Innovation with Paolo Miscia

LATAM

Latin America in the Age of AI: Embracing Innovation with Paolo Miscia

To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research s...

Isabela Sangiorgi

Isabela Sangiorgi

Jr. Research Associate at Echo Market Research

Embracing the Future of Market Research without Losing Sight of the Fundamentals

Research Technology (ResTech)

Embracing the Future of Market Research without Losing Sight of the Fundamentals

Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every i...

Michael Howard

Michael Howard

Head of Marketing at Infotools

Think AI is Foolproof? Think Again! Who’s Minding the Data?

The Prompt

Think AI is Foolproof? Think Again! Who’s Minding the Data?

Data is the foundation of any research. To ensure accurate and reliable outcomes, researchers need to craft questions that are neutral, objective, and...

CM

Clare McHatton

Director of Business Development at Walr

Greenbook Future List Spotlight: Sathyaraj Asaithambi

Future List Honorees

Greenbook Future List Spotlight: Sathyaraj Asaithambi

Editor’s Note: The following interview features a Greenbook Future List honoree, Sathyaraj Asaithambi. The Greenbook Future List recognizes leadership...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Beyond Buzzwords: Bridging the Gap with SurveyMonkey’s ‘Ask, Listen, Act’ Protocol
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

AI Roundtable: Facing the Next Frontier of Research with Julian Dailly, Lenny Murphy, and Gregg Archibald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Benefits of Using Artificial Intelligence in Ecommerce

The Prompt

Benefits of Using Artificial Intelligence in Ecommerce

Online retailers face intense competition, so they need to always look for new, creative methods to enhance consumer experience and remain on top of t...

KP

Kate Parish

Chief Marketing Officer at Onilab

A Look at AI in LATAM Through the Eyes of an Industry Expert

The Prompt

A Look at AI in LATAM Through the Eyes of an Industry Expert

Artificial Intelligence is a trending topic globally, with many industries adopting and creating new applications of the technology. LATAM is no excep...

GR

Giselle Rodriguez

Research Associate at Echo Market Research

Too Good to be True: How AI is Impacting Data Quality

The Prompt

Too Good to be True: How AI is Impacting Data Quality

Picture this, you’re reviewing survey data and reading open-ended responses. You’ve just found the epitome of good open ends: a thorough, insightful a...

MD

Mary Draper

Vice President, Network Partners & Quality at EMI Research Solutions

4 Ways to Kill Your Brand (And How Neuroscience Can Avoid It)

Behavioral Insights Academy

4 Ways to Kill Your Brand (And How Neuroscience Can Avoid It)

In the high-stakes world of marketing, understanding your consumers is paramount. But what if I told you that some of the most common marketing strate...

TR

Thomas Ramsoy

Founder and CEO at Neurons Inc.

Are You Ready to Architect the Flow of Insights Through the AI-enabled Enterprise?

The Prompt

Are You Ready to Architect the Flow of Insights Through the AI-enabled Enterprise?

For years insights teams have battled with challenge of tracking the ROI of their research on business performance. The constant effort of connecting ...

OL

Olaf Lenzmann

Chief Innovation and Product Officer at Market Logic Software

The Promise of AI for Market Research & Insights

The Prompt

The Promise of AI for Market Research & Insights

There is no question the world needs to proceed with great caution. That so many knowledgeable AI practitioners are concerned is a red flag. When I th...

Simon Edwards

Simon Edwards

Head of Customer Research, Insight and Analytics at ANZ Bank

Interview with João Calixto from OnTheGo: Creating Agile Research, The Brazilian Way

Focus on LATAM

Interview with João Calixto from OnTheGo: Creating Agile Research, The Brazilian Way

OnTheGo is an up-and-coming tech startup that is making itself known in the Brazilian market research community with its chatbot methodology. Their fa...

Isabela Sangiorgi

Isabela Sangiorgi

Jr. Research Associate at Echo Market Research

Empowering Decision Intelligence through Enriched User Experience

Partner Content

Empowering Decision Intelligence through Enriched User Experience

As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...

JM

Josh Monroe

SVP, Client Development & Strategy at Jasper Colin

Driving Engagement: A Dance of Innovation and Collaboration

Focus on APAC

Driving Engagement: A Dance of Innovation and Collaboration

2023 has birthed a new era, where factors such as the lingering impacts of the pandemic, inflationary pressures, heightened consumer price sensitivity...

Peter Harris

Peter Harris

Chief Research Officer at Advantage Group International

Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products

Research Methodologies

Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products

Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...

NA

Nihal Advani

Founder & CEO at QualSights

Humans and AI: A Collaboration to Assess the Quality of Open-Ended Responses in Survey Research

The Prompt

Humans and AI: A Collaboration to Assess the Quality of Open-Ended Responses in Survey Research

Over the years, significant time and resources have been dedicated to improving data quality in survey research. While the quality of open-ended respo...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

A Day in the Life of ChatGPT and Me

The Prompt

A Day in the Life of ChatGPT and Me

I wanted to share how I use ChatGPT (and Bard in Google). I find myself using it every day.  I hope you find a few ideas here that are helpful…

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Teaching Chimps To “Speak”: Some Lessons for AI in Market Research

The Prompt

Teaching Chimps To “Speak”: Some Lessons for AI in Market Research

As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itse...

Larry Friedman

Larry Friedman

MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Shaping the Future of Tech: How AI-Powered Insights Revolutionizes the Tech Sector

The Prompt

Shaping the Future of Tech: How AI-Powered Insights Revolutionizes the Tech Sector

The technology sector is a fast-paced world. From Google Glasses (remember those?) to the Oculus to Apple’s latest announcement of their Vision Pro, t...

SW

Simon Wyld

Senior Vice President at Behaviorally

ChatGPT: Public vs. Private—where do we go from here?

The Prompt

ChatGPT: Public vs. Private—where do we go from here?

To say ChatGPT has blown up in the last 8 months would be an understatement. It has not only sped up the pace of digital transformation; it has revolu...

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research

The Prompt

Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research

Generative AI has made its grand entrance. Its implications are dominating the headlines in tech circles and beyond. The research industry has wasted ...

Alexandra Kuzmina

Alexandra Kuzmina

Innovation Consultant at Nova @ MMR

Mapping the Future: Geospatial Perspectives with Clara Mundia

Artificial Intelligence and Machine Learning

Mapping the Future: Geospatial Perspectives with Clara Mundia

Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Generative AI: A Gamechanger for Market Research? The Views of Those Working in the Industry

The Prompt

Generative AI: A Gamechanger for Market Research? The Views of Those Working in the Industry

As generative AI technology continues to advance, its impact on various industries is becoming increasingly apparent, and the market research sector i...

Kathy Cheng

Kathy Cheng

Co-Founder & CEO at Nexxt Intelligence

How to Employ Generative AI Deliberately, for Better B2B Research Results

The Prompt

How to Employ Generative AI Deliberately, for Better B2B Research Results

Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...

Sascha Eder

Sascha Eder

CEO at NewtonX

Why AI Will Kill the Researcher and How to Ensure Your Survival

Research Technology (ResTech)

Why AI Will Kill the Researcher and How to Ensure Your Survival

Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...

Stephen Phillips

Stephen Phillips

Introducing The Prompt: GreenBook’s Expert Channel for AI in Insights

The Prompt

Introducing The Prompt: GreenBook’s Expert Channel for AI in Insights

Editor’s Note: I wrote this article with the help of artificial intelligence (AI). I experimented with Bard, a large language model from Google AI, an...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

ChatGPT: The Existential Threat That’s Good News for the Insight Sector

The Prompt

ChatGPT: The Existential Threat That’s Good News for the Insight Sector

With apologies to Lewis Carroll … “Beware the Chatterbot, my son! The jaws that bite, the claws that catch”. ChatGPT is currently being talked about a...

Dr. Ali

Dr. Ali

Cognitive Scientist at Gorilla in the Room

GPT-4, Insights, and the Renaissance of Excellent Conversation

The Prompt

GPT-4, Insights, and the Renaissance of Excellent Conversation

As we look towards a future where the art of conversation is a skeleton key for technology’s finest fruits, what should we Insights professionals be c...

Matt Gibbs

Matt Gibbs

MD & Founder at Bayes Price

Overcoming the Hurdles of Integrating AI into Customer Service

The Prompt

Overcoming the Hurdles of Integrating AI into Customer Service

Imagine offering a hyper-personalized digital assistant for every customer. It remembers their history, preferences, likes & dislikes, current context...

Srini Pagidyala

Srini Pagidyala

Co-Founder at Aigo.ai

Balancing Innovation and Responsibility: The Promise and Pitfalls of AI in MRX with Gary Ellis
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Generative AI is Here for Good. Are you Ready for it?

The Prompt

Generative AI is Here for Good. Are you Ready for it?

How many times in the past month have “ChatGPT” and “AI” come up in conversations at work or with friends? If the answer is zero, please invite me to ...

Roddy Knowles

Roddy Knowles

Product Evangelist at DISQO

The Next Wave of Disruptive Technology that Changes Everything

Research Technology (ResTech)

The Next Wave of Disruptive Technology that Changes Everything

There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Leverage AI for Open-End Analysis: Choosing the Right Partner

Leverage AI for Open-End Analysis: Choosing the Right Partner

Coding and analyzing open-end responses have challenged marketing researchers for decades. AI text analytics automates the chore of analyzing text, sa...

Rick Kieser

Rick Kieser

CEO at Ascribe

MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Robyn Rouse, Research and Design Manager, 2023 Future List Spotlight

Future List Honorees

Robyn Rouse, Research and Design Manager, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Robyn Rouse. The Greenbook Future List recognizes leadership, profess...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Beyond the Data: Harnessing Domain Expertise to Drive Better Insights with Sathyaraj Asaithambi
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Era of Multi-Dimensional Shopper Marketing

The Era of Multi-Dimensional Shopper Marketing

Merging Online and Offline Research to Understand Shopper Behavior in Today’s Reality The concept of online shopping is nothing new. Arguably, we were...

Nisha Yadav

Nisha Yadav

Senior Vice President, Omni Shopper Lead at Behaviorally

The Impact and Ethics of Artificial Intelligence

Research Technology (ResTech)

The Impact and Ethics of Artificial Intelligence

Marketing scientist Kevin Gray asks Dr. Anna Farzindar of the University of Southern California about the impact and ethics of Artificial Intelligence...

Kevin Gray

Kevin Gray

President at Cannon Gray

How Generative AI is Changing the Research Industry

The Prompt

How Generative AI is Changing the Research Industry

ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awarene...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Top AI Trends Affecting the Market Research Industry

Research Technology (ResTech)

Top AI Trends Affecting the Market Research Industry

Every industry has been impacted by artificial intelligence (AI) over the past decade. The market research realm is no exception to this change. AI ha...

Lucy Manole

Lucy Manole

Content Writer at Marketing Digest

ChatGPT and Implications for Market Research

The Prompt

ChatGPT and Implications for Market Research

Disclaimer: Unlike other articles you may have read about ChatGPT, this one definitely wasn’t authored by ChatGPT! What is ChatGPT? ChatGPT is the lat...

Josh Seltzer

Josh Seltzer

CTO at Nexxt Intelligence

Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts

Research Methodologies

Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts

Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...

Yauhen Zaremba

Yauhen Zaremba

Senior Director of Demand Generation at PandaDoc

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

Insights Industry News

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...

Peter Harris

Peter Harris

Chief Research Officer at Advantage Group International

Advancing Insights with Behavioral Biometrics

Artificial Intelligence and Machine Learning

Advancing Insights with Behavioral Biometrics

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Using Data Science to Trust but Verify

Research Methodologies

Using Data Science to Trust but Verify

Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

Harnessing AI’s Potential for Market Research

Research Technology (ResTech)

Harnessing AI’s Potential for Market Research

How AI is being used to create new consumer insights.

Heath Greenfield

Heath Greenfield

Senior Vice President at Kantar Marketplace, Global

Choosing Between AI Insights Platforms

Choosing Between AI Insights Platforms

Four core questions to consider when choosing an AI insights platform.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Creating the Most Valuable Moment in Marketing

Creating the Most Valuable Moment in Marketing

Developing tools to help brands increase their marketing value.

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

Research Methodologies

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

How to optimize your insights program using AI.

Kathryn Topp

Kathryn Topp

Founder & CEO at Yabble

Let’s Get Conversational!

Focus on APAC

Let’s Get Conversational!

Introducing conversational surveys, or conversational AI.

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Optimize E-Commerce Images with AI to Maximize Conversion 

Artificial Intelligence and Machine Learning

Optimize E-Commerce Images with AI to Maximize Conversion 

A new AI-powered platform helps brands optimize e-commerce images.

Scott Brill

Scott Brill

Managing Director at eFluence™, a division of Behaviorally

People Hate Surveys but Love Being Listened to. Future Tech Says There’s a Better Way.

Focus on APAC

People Hate Surveys but Love Being Listened to. Future Tech Says There’s a Better Way.

The potential of digital humans to transform the survey experience.

Reg Price

Reg Price

Co-Founder at MirrorWave

Did Peloton Just Experience the Worst Product Placement in History?

Insights Industry News

Did Peloton Just Experience the Worst Product Placement in History?

Did Peloton mitigate brand damage after a poor product placement?

Dmitry Gaiduk

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

5 Upcoming Travel Trends Pushed by UX Innovation

Artificial Intelligence and Machine Learning

5 Upcoming Travel Trends Pushed by UX Innovation

New UX innovations are driving changes in the travel industry.

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

Barriers to AI in Healthcare

Research Technology (ResTech)

Barriers to AI in Healthcare

How AI both revolutionizes and complicates the healthcare industry

Martha Wyatt

Martha Wyatt

Associate Consultant at IDR Medical

In Today’s Hi-Tech World, What Does the Future of Research Look Like?

Focus on APAC

In Today’s Hi-Tech World, What Does the Future of Research Look Like?

Data Science is making way for more complex meta-analyses.

Hemali Pandya

Hemali Pandya

Head of Evaluation Intelligence, SAPMENA at L'Oréal Research & Innovation, SAPMENA

Layer-on-Layer: A Look at Additive Manufacturing in 2021

Executive Insights

Layer-on-Layer: A Look at Additive Manufacturing in 2021

Additive manufacturing is almost synonymous with 3-D printing.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Considering Chatbots and Consumer Interaction in 2021

Executive Insights

Considering Chatbots and Consumer Interaction in 2021

The new age of superb customer service and returns on investments.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Is Brand Tracking in Market Research Relevant?

Artificial Intelligence and Machine Learning

Is Brand Tracking in Market Research Relevant?

As the world of market research moves forward, we leave what we have known as tracking research behind.

Richard Owen

Richard Owen

The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth

Artificial Intelligence and Machine Learning

The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth

Digitally driving shopper growth by managing online product content.

Ruben Nazario

Ruben Nazario

Vice President, Digital Shopper Innovation at Behaviorally formerly PRS

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Executive Insights

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Launch innovative tools that drive impact and ROI for global insights.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Diving Deep on Creative Development

Artificial Intelligence and Machine Learning

Diving Deep on Creative Development

Brand messaging that is relevant to their target audience.

Methodify by

Methodify by

8 Ways to Maximize the Value of Voice in Your Research

Research Methodologies

8 Ways to Maximize the Value of Voice in Your Research

Detect people’s emotions in their voice based on pitch and tone.

Mike Page

Mike Page

Co-founder and CEO at Phebi.AI

Achieving Insights Success at Unilever

Artificial Intelligence and Machine Learning

Achieving Insights Success at Unilever

Success in taking a “seat at the table” in marketing insights.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Emotion AI Opens Up New Possibilities for Consumer Research

Artificial Intelligence and Machine Learning

Emotion AI Opens Up New Possibilities for Consumer Research

Improve customer experiences by using facial coding and eye tracking.

Lava Kumar

Lava Kumar

Chief Product Officer at Entropik Tech

NewtonX’s Sascha Eder On Using AI For Custom Recruiting

CEO Series

NewtonX’s Sascha Eder On Using AI For Custom Recruiting

Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

5 AI Trends That Will Shape Consumer Insights

Research Technology (ResTech)

5 AI Trends That Will Shape Consumer Insights

Many organizations will remember the year they finally adopted artificial intelligence (AI) to grow their business.

Christa Martin

Christa Martin

CMO at Chief Outsiders

GreenBook Future List Spotlight: Christopher South

Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Christopher South

GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure.

Greenbook

Greenbook

Like and Subscribe: How Generation Z Talks About YouTube

Research Technology (ResTech)

Like and Subscribe: How Generation Z Talks About YouTube

Put away those skinny jeans and part your hair down the middle, we’re about to learn how Generation Z engages with YouTube and where they’re likely to...

Jessica Lewis

Jessica Lewis

Senior Content Marketing Manager at Relative Insight

The New Dynamics of Online Sample Quality

Artificial Intelligence and Machine Learning

The New Dynamics of Online Sample Quality

The more data we have, the more reliably quality management tools can predict quality and the faster we can prevent fraud.

Bob Fawson

Bob Fawson

EVP, Business Operations and VP Global Knowledge Management at Dynata

Carol Fitzgerald Tells Us What’s Next

CEO Series

Carol Fitzgerald Tells Us What’s Next

“There is a lot of enthusiasm and appetite for using technology and using technology with insights.” Carol shares her thoughts on the 3 A’s creeping u...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research Fraud is on the Rise — Let’s Conquer It Together

Artificial Intelligence and Machine Learning

Market Research Fraud is on the Rise — Let’s Conquer It Together

Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More

Research Technology (ResTech)

Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More

Incorporating AI and ML technology can create a more conversational, less transactional online survey experience.

Rasto Ivanic

Rasto Ivanic

Co-founder & CEO at GroupSolver

Unlocking the Secrets Behind KPI Movements: The AI-driven Analysis of Customer Language

Artificial Intelligence and Machine Learning

Partner Content

Unlocking the Secrets Behind KPI Movements: The AI-driven Analysis of Customer Language

Discover how artificial intelligence can empower businesses to gain deeper insights into customer pain points and drive impactful change.

Ben Hookway

Ben Hookway

CEO at Relative Insight

Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Versatile Visions: Bridging Ads, Research, and Academia with Mark Truss
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Researcher's New Toolkit: Navigating Future Trends with Clorox’s Anna Conte
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

3 Ways To Implement AI Into Your Market Research Today

Artificial Intelligence and Machine Learning

Partner Content

3 Ways To Implement AI Into Your Market Research Today

Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...

Dr. Jannik Meyners

Dr. Jannik Meyners

Director of Data Science at quantilope

QRCA's Leap into AI-Driven Research with Lauren Isaacson

Artificial Intelligence and Machine Learning

QRCA's Leap into AI-Driven Research with Lauren Isaacson

Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement

Artificial Intelligence and Machine Learning

Partner Content

AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement

Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future....

Cristina de la Peña

Cristina de la Peña

Founder / CEO at Synapbox

How is the Intersection of AI and Market Research Changing the Landscape of Innovation Research?

Artificial Intelligence and Machine Learning

Partner Content

How is the Intersection of AI and Market Research Changing the Landscape of Innovation Research?

Explore the game-changing role of AI in Innovation Research, uncovering new segmentation techniques, and trend differentiation in consumer categories.

Bradley Taylor

Bradley Taylor

Chief Strategist at Converseon

Generative AI Ushers in a New Era for Insights: Knowledge Management 3.0

The Prompt

Generative AI Ushers in a New Era for Insights: Knowledge Management 3.0

From physical documents to intelligent, natural-language summaries: generative AI has brought Knowledge Management (KM) a long way since its humble be...

Thor Olof Philogène

Thor Olof Philogène

CEO & Founder at Stravito

Latin America in the Age of AI: Embracing Innovation with Paolo Miscia

LATAM

Latin America in the Age of AI: Embracing Innovation with Paolo Miscia

To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research s...

Isabela Sangiorgi

Isabela Sangiorgi

Jr. Research Associate at Echo Market Research

Embracing the Future of Market Research without Losing Sight of the Fundamentals

Research Technology (ResTech)

Embracing the Future of Market Research without Losing Sight of the Fundamentals

Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every i...

Michael Howard

Michael Howard

Head of Marketing at Infotools

Think AI is Foolproof? Think Again! Who’s Minding the Data?

The Prompt

Think AI is Foolproof? Think Again! Who’s Minding the Data?

Data is the foundation of any research. To ensure accurate and reliable outcomes, researchers need to craft questions that are neutral, objective, and...

CM

Clare McHatton

Director of Business Development at Walr

Greenbook Future List Spotlight: Sathyaraj Asaithambi

Future List Honorees

Greenbook Future List Spotlight: Sathyaraj Asaithambi

Editor’s Note: The following interview features a Greenbook Future List honoree, Sathyaraj Asaithambi. The Greenbook Future List recognizes leadership...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Beyond Buzzwords: Bridging the Gap with SurveyMonkey’s ‘Ask, Listen, Act’ Protocol
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

AI Roundtable: Facing the Next Frontier of Research with Julian Dailly, Lenny Murphy, and Gregg Archibald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Benefits of Using Artificial Intelligence in Ecommerce

The Prompt

Benefits of Using Artificial Intelligence in Ecommerce

Online retailers face intense competition, so they need to always look for new, creative methods to enhance consumer experience and remain on top of t...

KP

Kate Parish

Chief Marketing Officer at Onilab

A Look at AI in LATAM Through the Eyes of an Industry Expert

The Prompt

A Look at AI in LATAM Through the Eyes of an Industry Expert

Artificial Intelligence is a trending topic globally, with many industries adopting and creating new applications of the technology. LATAM is no excep...

GR

Giselle Rodriguez

Research Associate at Echo Market Research

Too Good to be True: How AI is Impacting Data Quality

The Prompt

Too Good to be True: How AI is Impacting Data Quality

Picture this, you’re reviewing survey data and reading open-ended responses. You’ve just found the epitome of good open ends: a thorough, insightful a...

MD

Mary Draper

Vice President, Network Partners & Quality at EMI Research Solutions

4 Ways to Kill Your Brand (And How Neuroscience Can Avoid It)

Behavioral Insights Academy

4 Ways to Kill Your Brand (And How Neuroscience Can Avoid It)

In the high-stakes world of marketing, understanding your consumers is paramount. But what if I told you that some of the most common marketing strate...

TR

Thomas Ramsoy

Founder and CEO at Neurons Inc.

Are You Ready to Architect the Flow of Insights Through the AI-enabled Enterprise?

The Prompt

Are You Ready to Architect the Flow of Insights Through the AI-enabled Enterprise?

For years insights teams have battled with challenge of tracking the ROI of their research on business performance. The constant effort of connecting ...

OL

Olaf Lenzmann

Chief Innovation and Product Officer at Market Logic Software

The Promise of AI for Market Research & Insights

The Prompt

The Promise of AI for Market Research & Insights

There is no question the world needs to proceed with great caution. That so many knowledgeable AI practitioners are concerned is a red flag. When I th...

Simon Edwards

Simon Edwards

Head of Customer Research, Insight and Analytics at ANZ Bank

Interview with João Calixto from OnTheGo: Creating Agile Research, The Brazilian Way

Focus on LATAM

Interview with João Calixto from OnTheGo: Creating Agile Research, The Brazilian Way

OnTheGo is an up-and-coming tech startup that is making itself known in the Brazilian market research community with its chatbot methodology. Their fa...

Isabela Sangiorgi

Isabela Sangiorgi

Jr. Research Associate at Echo Market Research

Empowering Decision Intelligence through Enriched User Experience

Partner Content

Empowering Decision Intelligence through Enriched User Experience

As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...

JM

Josh Monroe

SVP, Client Development & Strategy at Jasper Colin

Driving Engagement: A Dance of Innovation and Collaboration

Focus on APAC

Driving Engagement: A Dance of Innovation and Collaboration

2023 has birthed a new era, where factors such as the lingering impacts of the pandemic, inflationary pressures, heightened consumer price sensitivity...

Peter Harris

Peter Harris

Chief Research Officer at Advantage Group International

Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products

Research Methodologies

Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products

Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...

NA

Nihal Advani

Founder & CEO at QualSights

Humans and AI: A Collaboration to Assess the Quality of Open-Ended Responses in Survey Research

The Prompt

Humans and AI: A Collaboration to Assess the Quality of Open-Ended Responses in Survey Research

Over the years, significant time and resources have been dedicated to improving data quality in survey research. While the quality of open-ended respo...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

A Day in the Life of ChatGPT and Me

The Prompt

A Day in the Life of ChatGPT and Me

I wanted to share how I use ChatGPT (and Bard in Google). I find myself using it every day.  I hope you find a few ideas here that are helpful…

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Teaching Chimps To “Speak”: Some Lessons for AI in Market Research

The Prompt

Teaching Chimps To “Speak”: Some Lessons for AI in Market Research

As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itse...

Larry Friedman

Larry Friedman

MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Shaping the Future of Tech: How AI-Powered Insights Revolutionizes the Tech Sector

The Prompt

Shaping the Future of Tech: How AI-Powered Insights Revolutionizes the Tech Sector

The technology sector is a fast-paced world. From Google Glasses (remember those?) to the Oculus to Apple’s latest announcement of their Vision Pro, t...

SW

Simon Wyld

Senior Vice President at Behaviorally

ChatGPT: Public vs. Private—where do we go from here?

The Prompt

ChatGPT: Public vs. Private—where do we go from here?

To say ChatGPT has blown up in the last 8 months would be an understatement. It has not only sped up the pace of digital transformation; it has revolu...

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research

The Prompt

Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research

Generative AI has made its grand entrance. Its implications are dominating the headlines in tech circles and beyond. The research industry has wasted ...

Alexandra Kuzmina

Alexandra Kuzmina

Innovation Consultant at Nova @ MMR

Mapping the Future: Geospatial Perspectives with Clara Mundia

Artificial Intelligence and Machine Learning

Mapping the Future: Geospatial Perspectives with Clara Mundia

Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Generative AI: A Gamechanger for Market Research? The Views of Those Working in the Industry

The Prompt

Generative AI: A Gamechanger for Market Research? The Views of Those Working in the Industry

As generative AI technology continues to advance, its impact on various industries is becoming increasingly apparent, and the market research sector i...

Kathy Cheng

Kathy Cheng

Co-Founder & CEO at Nexxt Intelligence

How to Employ Generative AI Deliberately, for Better B2B Research Results

The Prompt

How to Employ Generative AI Deliberately, for Better B2B Research Results

Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...

Sascha Eder

Sascha Eder

CEO at NewtonX

Why AI Will Kill the Researcher and How to Ensure Your Survival

Research Technology (ResTech)

Why AI Will Kill the Researcher and How to Ensure Your Survival

Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...

Stephen Phillips

Stephen Phillips

Introducing The Prompt: GreenBook’s Expert Channel for AI in Insights

The Prompt

Introducing The Prompt: GreenBook’s Expert Channel for AI in Insights

Editor’s Note: I wrote this article with the help of artificial intelligence (AI). I experimented with Bard, a large language model from Google AI, an...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

ChatGPT: The Existential Threat That’s Good News for the Insight Sector

The Prompt

ChatGPT: The Existential Threat That’s Good News for the Insight Sector

With apologies to Lewis Carroll … “Beware the Chatterbot, my son! The jaws that bite, the claws that catch”. ChatGPT is currently being talked about a...

Dr. Ali

Dr. Ali

Cognitive Scientist at Gorilla in the Room

GPT-4, Insights, and the Renaissance of Excellent Conversation

The Prompt

GPT-4, Insights, and the Renaissance of Excellent Conversation

As we look towards a future where the art of conversation is a skeleton key for technology’s finest fruits, what should we Insights professionals be c...

Matt Gibbs

Matt Gibbs

MD & Founder at Bayes Price

Overcoming the Hurdles of Integrating AI into Customer Service

The Prompt

Overcoming the Hurdles of Integrating AI into Customer Service

Imagine offering a hyper-personalized digital assistant for every customer. It remembers their history, preferences, likes & dislikes, current context...

Srini Pagidyala

Srini Pagidyala

Co-Founder at Aigo.ai

Balancing Innovation and Responsibility: The Promise and Pitfalls of AI in MRX with Gary Ellis
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Generative AI is Here for Good. Are you Ready for it?

The Prompt

Generative AI is Here for Good. Are you Ready for it?

How many times in the past month have “ChatGPT” and “AI” come up in conversations at work or with friends? If the answer is zero, please invite me to ...

Roddy Knowles

Roddy Knowles

Product Evangelist at DISQO

The Next Wave of Disruptive Technology that Changes Everything

Research Technology (ResTech)

The Next Wave of Disruptive Technology that Changes Everything

There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Leverage AI for Open-End Analysis: Choosing the Right Partner

Leverage AI for Open-End Analysis: Choosing the Right Partner

Coding and analyzing open-end responses have challenged marketing researchers for decades. AI text analytics automates the chore of analyzing text, sa...

Rick Kieser

Rick Kieser

CEO at Ascribe

MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Robyn Rouse, Research and Design Manager, 2023 Future List Spotlight

Future List Honorees

Robyn Rouse, Research and Design Manager, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Robyn Rouse. The Greenbook Future List recognizes leadership, profess...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Beyond the Data: Harnessing Domain Expertise to Drive Better Insights with Sathyaraj Asaithambi
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Era of Multi-Dimensional Shopper Marketing

The Era of Multi-Dimensional Shopper Marketing

Merging Online and Offline Research to Understand Shopper Behavior in Today’s Reality The concept of online shopping is nothing new. Arguably, we were...

Nisha Yadav

Nisha Yadav

Senior Vice President, Omni Shopper Lead at Behaviorally

The Impact and Ethics of Artificial Intelligence

Research Technology (ResTech)

The Impact and Ethics of Artificial Intelligence

Marketing scientist Kevin Gray asks Dr. Anna Farzindar of the University of Southern California about the impact and ethics of Artificial Intelligence...

Kevin Gray

Kevin Gray

President at Cannon Gray

How Generative AI is Changing the Research Industry

The Prompt

How Generative AI is Changing the Research Industry

ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awarene...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Top AI Trends Affecting the Market Research Industry

Research Technology (ResTech)

Top AI Trends Affecting the Market Research Industry

Every industry has been impacted by artificial intelligence (AI) over the past decade. The market research realm is no exception to this change. AI ha...

Lucy Manole

Lucy Manole

Content Writer at Marketing Digest

ChatGPT and Implications for Market Research

The Prompt

ChatGPT and Implications for Market Research

Disclaimer: Unlike other articles you may have read about ChatGPT, this one definitely wasn’t authored by ChatGPT! What is ChatGPT? ChatGPT is the lat...

Josh Seltzer

Josh Seltzer

CTO at Nexxt Intelligence

Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts

Research Methodologies

Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts

Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...

Yauhen Zaremba

Yauhen Zaremba

Senior Director of Demand Generation at PandaDoc

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

Insights Industry News

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...

Peter Harris

Peter Harris

Chief Research Officer at Advantage Group International

Advancing Insights with Behavioral Biometrics

Artificial Intelligence and Machine Learning

Advancing Insights with Behavioral Biometrics

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Using Data Science to Trust but Verify

Research Methodologies

Using Data Science to Trust but Verify

Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

Harnessing AI’s Potential for Market Research

Research Technology (ResTech)

Harnessing AI’s Potential for Market Research

How AI is being used to create new consumer insights.

Heath Greenfield

Heath Greenfield

Senior Vice President at Kantar Marketplace, Global

Choosing Between AI Insights Platforms

Choosing Between AI Insights Platforms

Four core questions to consider when choosing an AI insights platform.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Creating the Most Valuable Moment in Marketing

Creating the Most Valuable Moment in Marketing

Developing tools to help brands increase their marketing value.

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

Research Methodologies

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

How to optimize your insights program using AI.

Kathryn Topp

Kathryn Topp

Founder & CEO at Yabble

Let’s Get Conversational!

Focus on APAC

Let’s Get Conversational!

Introducing conversational surveys, or conversational AI.

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Optimize E-Commerce Images with AI to Maximize Conversion 

Artificial Intelligence and Machine Learning

Optimize E-Commerce Images with AI to Maximize Conversion 

A new AI-powered platform helps brands optimize e-commerce images.

Scott Brill

Scott Brill

Managing Director at eFluence™, a division of Behaviorally

People Hate Surveys but Love Being Listened to. Future Tech Says There’s a Better Way.

Focus on APAC

People Hate Surveys but Love Being Listened to. Future Tech Says There’s a Better Way.

The potential of digital humans to transform the survey experience.

Reg Price

Reg Price

Co-Founder at MirrorWave

Did Peloton Just Experience the Worst Product Placement in History?

Insights Industry News

Did Peloton Just Experience the Worst Product Placement in History?

Did Peloton mitigate brand damage after a poor product placement?

Dmitry Gaiduk

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

5 Upcoming Travel Trends Pushed by UX Innovation

Artificial Intelligence and Machine Learning

5 Upcoming Travel Trends Pushed by UX Innovation

New UX innovations are driving changes in the travel industry.

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

Barriers to AI in Healthcare

Research Technology (ResTech)

Barriers to AI in Healthcare

How AI both revolutionizes and complicates the healthcare industry

Martha Wyatt

Martha Wyatt

Associate Consultant at IDR Medical

In Today’s Hi-Tech World, What Does the Future of Research Look Like?

Focus on APAC

In Today’s Hi-Tech World, What Does the Future of Research Look Like?

Data Science is making way for more complex meta-analyses.

Hemali Pandya

Hemali Pandya

Head of Evaluation Intelligence, SAPMENA at L'Oréal Research & Innovation, SAPMENA

Layer-on-Layer: A Look at Additive Manufacturing in 2021

Executive Insights

Layer-on-Layer: A Look at Additive Manufacturing in 2021

Additive manufacturing is almost synonymous with 3-D printing.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Considering Chatbots and Consumer Interaction in 2021

Executive Insights

Considering Chatbots and Consumer Interaction in 2021

The new age of superb customer service and returns on investments.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Is Brand Tracking in Market Research Relevant?

Artificial Intelligence and Machine Learning

Is Brand Tracking in Market Research Relevant?

As the world of market research moves forward, we leave what we have known as tracking research behind.

Richard Owen

Richard Owen

The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth

Artificial Intelligence and Machine Learning

The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth

Digitally driving shopper growth by managing online product content.

Ruben Nazario

Ruben Nazario

Vice President, Digital Shopper Innovation at Behaviorally formerly PRS

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Executive Insights

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Launch innovative tools that drive impact and ROI for global insights.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Diving Deep on Creative Development

Artificial Intelligence and Machine Learning

Diving Deep on Creative Development

Brand messaging that is relevant to their target audience.

Methodify by

Methodify by

8 Ways to Maximize the Value of Voice in Your Research

Research Methodologies

8 Ways to Maximize the Value of Voice in Your Research

Detect people’s emotions in their voice based on pitch and tone.

Mike Page

Mike Page

Co-founder and CEO at Phebi.AI

Achieving Insights Success at Unilever

Artificial Intelligence and Machine Learning

Achieving Insights Success at Unilever

Success in taking a “seat at the table” in marketing insights.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Emotion AI Opens Up New Possibilities for Consumer Research

Artificial Intelligence and Machine Learning

Emotion AI Opens Up New Possibilities for Consumer Research

Improve customer experiences by using facial coding and eye tracking.

Lava Kumar

Lava Kumar

Chief Product Officer at Entropik Tech

NewtonX’s Sascha Eder On Using AI For Custom Recruiting

CEO Series

NewtonX’s Sascha Eder On Using AI For Custom Recruiting

Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

5 AI Trends That Will Shape Consumer Insights

Research Technology (ResTech)

5 AI Trends That Will Shape Consumer Insights

Many organizations will remember the year they finally adopted artificial intelligence (AI) to grow their business.

Christa Martin

Christa Martin

CMO at Chief Outsiders

GreenBook Future List Spotlight: Christopher South

Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Christopher South

GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure.

Greenbook

Greenbook

Like and Subscribe: How Generation Z Talks About YouTube

Research Technology (ResTech)

Like and Subscribe: How Generation Z Talks About YouTube

Put away those skinny jeans and part your hair down the middle, we’re about to learn how Generation Z engages with YouTube and where they’re likely to...

Jessica Lewis

Jessica Lewis

Senior Content Marketing Manager at Relative Insight

The New Dynamics of Online Sample Quality

Artificial Intelligence and Machine Learning

The New Dynamics of Online Sample Quality

The more data we have, the more reliably quality management tools can predict quality and the faster we can prevent fraud.

Bob Fawson

Bob Fawson

EVP, Business Operations and VP Global Knowledge Management at Dynata

Carol Fitzgerald Tells Us What’s Next

CEO Series

Carol Fitzgerald Tells Us What’s Next

“There is a lot of enthusiasm and appetite for using technology and using technology with insights.” Carol shares her thoughts on the 3 A’s creeping u...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research Fraud is on the Rise — Let’s Conquer It Together

Artificial Intelligence and Machine Learning

Market Research Fraud is on the Rise — Let’s Conquer It Together

Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More

Research Technology (ResTech)

Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More

Incorporating AI and ML technology can create a more conversational, less transactional online survey experience.

Rasto Ivanic

Rasto Ivanic

Co-founder & CEO at GroupSolver

Industry Insights from Partners

Embracing the Unknown: AI and Market Research

Artificial Intelligence and Machine Learning

Partner Content

Embracing the Unknown: AI and Market Research

Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.

RS

Roy Sadaka

Director of Machine Learning at Toluna

Unlocking the Secrets Behind KPI Movements: The AI-driven Analysis of Customer Language

Artificial Intelligence and Machine Learning

Partner Content

Unlocking the Secrets Behind KPI Movements: The AI-driven Analysis of Customer Language

Discover how artificial intelligence can empower businesses to gain deeper insights into customer pain points and drive impactful change.

Ben Hookway

Ben Hookway

CEO at Relative Insight

3 Ways To Implement AI Into Your Market Research Today

Artificial Intelligence and Machine Learning

Partner Content

3 Ways To Implement AI Into Your Market Research Today

Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...

Dr. Jannik Meyners

Dr. Jannik Meyners

Director of Data Science at quantilope

AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement

Artificial Intelligence and Machine Learning

Partner Content

AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement

Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future....

Cristina de la Peña

Cristina de la Peña

Founder / CEO at Synapbox

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