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Posts Tagged ‘associations’

Pew Research Discusses Google Consumer Surveys’ Fit for Purpose

Posted by Leonard MurphyFriday, May 17, 2013, 14:15 pm 1 Comment

Scott Keeter of Pew Research Center discussed Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Economic Trends, Events, General Information, Industry Trends, Market Research in the News, Market Research Techniques, Online Research, State of the Industry Tags: AAPOR, associations, best practices, Current Population Benchmark, emerging, emerging techniques, Google Consumer Surveys, industry news, inferred demographics, insights, Jeffrey Henning, market research, non probability modeling, non-probability sampling, Pew Research, probability-based sampling, RDD samples, Scott Keeter, strategy, trends

UPDATED: The Top 25 Unmet Needs Of Insights Clients

Posted by Leonard MurphySunday, April 28, 2013, 14:48 pm 4 Comments

We asked market research clients to tell us their most pressing unmet need from insights suppliers. Here is what they told us. Is your firm up to the challenge of solving them? Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View Tags: 3D Imaging, 3D printing, 3D virtual mapping, advanced analytics, associations, behavioral economics, Big Data, Big Data platforms, Big Data Visualization, business leadership, change, Competitive Intelligence, concept evaluation, concept ideation, concept testing, consumer behavior, cross channel media exposure measurement, crowd-sourced videos, crowdsourcing, Data Visualization, deliver ROI, emerging, emerging techniques, emotional drivers, ethnography, Eye Tracking, field work optimization, holistic view of the consumer, hybrid approaches, identify key data sources, Identifying and creating genuinely disruptive innovations, IieX, IIeX platform, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, insights, leadership, Lifestyle/media consumption, longitudinal research, market research, marketing, marketing effectiveness, marketing strategy, Measure Product Category Disruption Probability, media measurement, mobile, mobile ethnography, Mobile Research, Omni-channel media measurement, online groups, Opportunity assessment, product development lifeycle, psychoanalytic methods, rapid scanning of real objects and spaces, real time, reporting best practices, representative sample, research industry, Respondent Engagement, sampling & targeting models, Single source data, smart analytics, Social Media, social platforms, strategic value, strategy, supporting innovation, synthesizing multiple data streams, System 1, technology, text analysis tools, Text Analytics, Top 25 Unmet Needs Of Insights Clients, Top 25 Unmet Needs Of Market Research Clients, traditional research, transformation, trends, unconscious drivers of decisions, unmet needs, users’ compliance, Video analytics, Visual analysis, what categories are ripe for disruption

Our Pick Of The Papers From ESOMAR Asia Pacific 2013

Posted by Andrew HoFriday, April 26, 2013, 16:33 pm No Comments

What’s better than street food in Ho Chi Minh? ESOMAR’s Asia conference (well, nearly). Overall, it is a conference with a fantastic spirit. Continue reading »

This was posted under category: Association News, Best Practices, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Digital Consumerism, Effective Marketing, Events, Fresh Voices, General Information, Human Capital, Industry Trends, Innovation in Market Research, Marketing, Social Media, State of the Industry, The Global View Tags: 3rd Eye, Andrew Ho, Anjali Puri, archetypes, associations, best practices, Blauw Research, Clear, Coke, consumer behavior, consumers, cultural insight & immersion, Dave McCaughan, emerging, ESOMAR Asia Pacific 2013, industry news, innovation, Innovation in Market Research, insights, Ipsos, market research, McCann WorldGroup, Rijn Vogelaar, Satyam Viswanathan, semiotics, Social Media, Stephanie Herold, strategy, Superpromoter, technology, transformation, trends, Understanding cultural differences

Jeffrey Henning’s #MRX Top 10: Rage Globally, Analyze Universally

Posted by Jeffrey HenningWednesday, April 3, 2013, 0:35 am No Comments

Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized Tags: Affectiva, Amanda Sibley, American Community Survey, ARF re:Think 2013, associations, best practices, Big Data, BrainJuicer, brands, business leadership, Census Bureau, Co.Create, communities, consumer behavior, consumers, crowdsourcing, demographic data, disruption, Douglas Van Praet, emerging, emerging techniques, ESOMAR, ethnography, Finn Raben, Gayle Fuguitt, GOOGLE, Google Analytics, Google Universal Analytics, HubSpot, human capital, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, J. Walker Smith, Jeffrey Henning, market research, marketing, Millward Brown, MRA, MROC, MRX, NewMR, Paul Long, Ray Poynter, Richard Evensen, Social Media, strategy, Sue York, technology, Tom Ewing, transformation, trends, Visual Content

Research & Technology: A Marriage Made in Hell?

Posted by Tom EwingTuesday, April 2, 2013, 10:04 am 6 Comments

Technology and psychology must go hand in hand as research evolves. If they don’t, the question ought not to be “Will research adapt to technology?” but “Can researchers be trusted with it?” Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, social sample, State of the Industry Tags: ad testing, Affectiva, ARF, associations, Behavioral Science, best practices, Big Data, brands, business leadership, change, communities, consumer behavior, consumers, emerging, emerging techniques, experiment-test-fail-and-learn, facial coding, facial recognition, GOOGLE, Google Customer Surveys, GPS-triggered surveys, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, IPA, John Kearon, leadership, Les Binet, Locately, Location analytics, location-based sm, market research, marketing, Measuring emotion, Millward Brown, mobile, Mobile Research, passively collected data, persuasion-based model, Peter Field, predictive advertising testing, re:Think, real time, Respondent Engagement, self-reported data, SMG, strategic value, strategy, technology, Tom Ewing, transformation, trends

A Day In The Life Of The Researchers Of The Future

Posted by Leonard MurphyWednesday, March 27, 2013, 21:03 pm 3 Comments

How the combination of GRIT data, mobile ethnography, and the hard work of a lot of very smart people gives us a glimpse into the lives of Researchers of the Future. Continue reading »

This was posted under category: Association News, Best Practices, Business Practices, Contributors, Economic Trends, Events, Fresh Voices, General Information, Human Capital, Industry Trends, Market Research in the News, Market Research Techniques, Online Qualitative Research, Reports and Whitepapers, State of the Industry Tags: ARF, associations, best practices, business leadership, change, Communispace, creativity. culture, Culture, emerging, emerging techniques, emotion, ethnography, GRIT, human capital, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, insights function, Julie Wittes Schlack, leadership, listening, market research, millennial, Millennials, mobile, mobile ethnography, Mobile Research, People, Re:think 2013, Social Media, strategic value, strategy, technology, The Researcher Of The Future, transformation, trends

#reThink13: Cross Platform Measurement – From Custom Project to Standard Practice

Posted by Jonathan EwertWednesday, March 20, 2013, 12:58 pm No Comments

ESPN has partnered with Arbitron for TV and Radio data, and with Comscore for PC, Mobile, and set-top box data to produce a “Nationally projectable, five platform, cross platform measurement system,”. Continue reading »

This was posted under category: Analytics, Association News, Best Practices, Business Leadership, Business Practices, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, The Global View Tags: Arbitron, ARF, Artie Bulgrin, associations, best practices, business leadership, change, Comscore, consumer behavior, consumers, cross-media measurement, cross-platform measurement, emerging, emerging techniques, ESPN, ESPN i, industry news, innovation, Innovation in Market Research, insights, Jonathan Ewert, leadership, location-based sm, market research, marketing, mobile, Mobile Research, Respondent Engagement, reThink13, Social Media, strategic value, strategy, technology, The Seven principles of cross-media research, transformation, trends

#reThink13 : The Four Horsemen of … The Resurrection

Posted by Richard EvensenWednesday, March 20, 2013, 7:16 am No Comments

We’re in a period of massive changes and, to survive, companies, their marketers and advertisers, and the researchers who support them, must also change. Continue reading »