Posts Tagged ‘Augmentation’

The Net Gain Of MR Augmentation

Posted by Leonard MurphyTuesday, February 7, 2012, 4:59 am 1 Comment
During my time with the Canadian MR community an insight crystallized for me: that the transition state we're in now is based on augmentation vs. wholesale adoption. I had never quite thought of it that way before, but as I heard the other presentations and talked to folks what I realized was that from a business health standpoint, one of the only viable paths existing MR firms have is to begin incorporating things like social media analytics, mobile methods, biometrics and communities into their current toolbox by crafting hybrid approaches that marry the best of traditional techniques with the newer stuff.
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