Archive: augmented reality

The New Experience Economy

Focus on APAC

The New Experience Economy

An interview with Dynata’s APAC regional team.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

4 Major Mobile Marketing Trends Shaping the Industry

4 Major Mobile Marketing Trends Shaping the Industry

Four trends for 2022 in mobile marketing and how to succeed in them.

Shannon Flynn

Shannon Flynn

Managing Editor at ReHack

In Today’s Hi-Tech World, What Does the Future of Research Look Like?

Focus on APAC

In Today’s Hi-Tech World, What Does the Future of Research Look Like?

Data Science is making way for more complex meta-analyses.

Hemali Pandya

Hemali Pandya

Head of Evaluation Intelligence, SAPMENA at L'Oréal Research & Innovation, SAPMENA

COVID-19: Making Esports Mainstream

COVID-19: Making Esports Mainstream

COVID-19 and the rise of mobile esports.

James Redden

James Redden

Managing Director, Asia Pacific and Research Manager at 2CV

Simulating Reality for Better Experiences

Simulating Reality for Better Experiences

Learn how consumers are engaging with products through AR and VR.

Olga Dubanevych

Olga Dubanevych

Design Considerations for AR/VR

Design Considerations for AR/VR

The importance of design in virtual and augmented reality.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Driving the Future of Digital Health 2018

Research Technology (ResTech)

Driving the Future of Digital Health 2018

How tech can empower patients and meet Canada’s healthcare challenges

Eileen McPhee

Eileen McPhee

Communications Manager at Digital Health Canada

Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked

Research Technology (ResTech)

Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked

How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights

Ana Galindo

Ana Galindo

VP, Marketing Insights & Strategy at VANTEDGE

Pokémon Go – Augmenting Reality With Physical Locations

Pokémon Go – Augmenting Reality With Physical Locations

Pokémon Go has already changed the exercise habits of millions. How might Augmented Reality in general change consumer habits?

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Pokemon Go: Gamification Lessons For Research

Research Technology (ResTech)

Pokemon Go: Gamification Lessons For Research

Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...

Jason Anderson

Jason Anderson

Owner at Datagame

Research Technology (ResTech)

Virtual Reality: Changing the Way Marketers are Conducting Research

Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

The Power Of Experiencing Disruptive Technology First Hand

The IIeX Experience is an interactive space to experience some of the disruptive technologies reshaping our world.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Reflections on CES 2013: the Coming Individualization of Reality

Emerging technologies will begin blending the physical and virtual worlds into realities of our own creation.

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

The Future of Research Through Gaming

Research Technology (ResTech)

The Future of Research Through Gaming

The concept of “Research Through Gaming” (or RTG) is a popular one. There are skeptics, but it holds great promise.

Betty Adamou

Betty Adamou

CEO & Founder at Research Through Gaming