Posts Tagged ‘authenticity of peoples online behavior’

Honesty of Responses: The 7 Factors at Play

Posted by Jon PulestonSunday, March 4, 2012, 8:31 am 3 Comments
We have witnessed questions where up to 30% or respondents show signs of untruthfulness based upon the context of how you ask the question and the type of questions being answered and who you are asking. The reasons for this, though, are complicated. We have identified a range of driving factors that determine the level of authenticity to an answer we may give.
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