As somebody who is often lucky enough to speak at an event, interview somebody, or write a blog piece I am often asked about how I decide what position to take. Do I think I should be polemical, or constructive, or argumentative? I think the key thing is context, what is my role in the particular situation and what are my views about the topic. However, here are some general thoughts on what I tend to do instinctively. Continue reading »

How dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK. Continue reading »

An article in the October 2011 issue of Research Live (“The Value of Research” by Tim Phillips – it didn’t appear to be in their online edition, but there is an alternate take here) on the topic of Agency remuneration prompted me to share my thoughts as a client-side researcher on the subject of ROI and market research. Continue reading »

Look – I’m as poised and professional as the next gal when I need to be. I’m not going to walk into a meeting with C-level management and ask if they think Katie Holmes is pregnant again, and I can hold my own over high tea at Fortnum & Mason. But where do you draw the line? Continue reading »