Archive: automation

The Importance of Automation for Knowledge Management

The Importance of Automation for Knowledge Management

No matter what an organization specializes in, there are certain frustrations that show up across the board. One of the biggest is the amount of time ...

Luke Burns

Luke Burns

Director of Customer Success at Lucy

Using Data Science to Trust but Verify

Research Methodologies

Using Data Science to Trust but Verify

Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

Is Research Having Its Own Creativity Crisis?

Is Research Having Its Own Creativity Crisis?

The importance of human creativity in market research and insights.

Tim Wragg

Tim Wragg

Global CEO at Hall & Partners

Choosing Between AI Insights Platforms

Choosing Between AI Insights Platforms

Four core questions to consider when choosing an AI insights platform.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Our Future With Automation and Robotics

Executive Insights

Our Future With Automation and Robotics

The automation wave and how it benefits consumers.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Five Customer Experience and Market Research Predictions for 2022

Consumer Behavior

Five Customer Experience and Market Research Predictions for 2022

Alchemer’s 2022 predictions emphasize the growing importance of CX.

Chris Benham

Chris Benham

CMO at Alchemer

Bridging the Automation Gap to Meet Today’s Insights Demands

Focus on APAC

Bridging the Automation Gap to Meet Today’s Insights Demands

How do we bridge the data collection and automation gap in MR?

Jessica Murdoch

Jessica Murdoch

VP of ANZ Sales and Customer Success at Cint

Understanding the Scope and Pitfalls of End-to-End Insights Automation

Consumer Behavior

Understanding the Scope and Pitfalls of End-to-End Insights Automation

Automating the data collection process can help companies.

Greg Dunbar

Greg Dunbar

EVP, Enterprise Solutions at Clint

5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout

DIY Research

5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout

Optimize DIY surveys to make them more effective and strengthen data.

Steve Wigmore

Steve Wigmore

Director of Agile Solutions, Profiles Division at Kantar

Does Postal Still Have a Role To Play In Market Research Data Collection?

Research Methodologies

Does Postal Still Have a Role To Play In Market Research Data Collection?

Postal has a place when conducting market research data collection.

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

Doing More With Less – Identifying Opportunities For Operational Innovation

Insights Industry News

Doing More With Less – Identifying Opportunities For Operational Innovation

Operational innovation frees up researchers and resources to spend time on the things that matter most.

Shifra Cook

Shifra Cook

CEO and Founder at Particity

Automation vs. Uploading, How to Make an Insights Engine Effortless

Automation vs. Uploading, How to Make an Insights Engine Effortless

“Insights professionals do not have the time to take on the laborious and meticulous effort of tagging and categorizing content” so stop doing it.

Dan Mallin

Dan Mallin

CEO at Lucy

How BMO Enhanced Marketing Decision Making With Automated Research

How BMO Enhanced Marketing Decision Making With Automated Research

How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.

Methodify by

Methodify by

Three Trends That Will Define Market Research in 2021

Three Trends That Will Define Market Research in 2021

Can you guess which 3 tech ‘trends’ “will be particularly important as many organizations look to realign costs and spending?”

Alessia Lamonaca

Alessia Lamonaca

Director of Marketing at Medallia LivingLens

Ensuring Data Quality Through Survey Design

Ensuring Data Quality Through Survey Design

Here are some must-read tips to help you with good survey design, even if a template isn’t available.

Debbie Senior

Debbie Senior

VP, Global Products and Automation at Toluna

The Need for Speed Driving Data Visualization

The Need for Speed Driving Data Visualization

Quickly understanding data is key to giving companies a real advantage in an increasingly competitive world.

Ron Ruffinott

Ron Ruffinott

VP, Head of Research Solutions at Toluna

Pictures Speak Louder Than Words

Research Methodologies

Pictures Speak Louder Than Words

How visual metaphor elicitation can capture consumers’ mental shortcuts and unconscious motivations.

Steven Naert

Steven Naert

Interview With Juan José Mora of Atlantia Search

CEO Series

Interview With Juan José Mora of Atlantia Search

How Juan José Mora, CEO of Atlantia Search, built an effective portfolio of products.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Microbrands and Macrostrategy in Market Research

Microbrands and Macrostrategy in Market Research

A piece by our editors, Lenny and Larry, on the rise of Microbrands and how their growth will change market research.

Lenny Murphy

Lenny Murphy

Co-Editors at GreenBook Blog

IIeX North America 2019 – Key Research Trends with Food for Thought

IIeX North America 2019 – Key Research Trends with Food for Thought

Joseph Chen gives a client perspective walk-through of key takeaways from IIeX North America 2019.

Joseph Chen

Joseph Chen

Insights Lead at Mondelēz International

The Robots are Coming: Look Busy!

Research Technology (ResTech)

The Robots are Coming: Look Busy!

How do you thrive in an AI world?

Amy Knowles

Amy Knowles

Senior Vice President at research strategy group

A Market Research State of the Nation Review

A Market Research State of the Nation Review

Significant trends around the global economy, automation/AI, pricing, and client demands are affecting MR.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

The Future of Market Research and Insights is Passive Data Collection

The Future of Market Research and Insights is Passive Data Collection

Don’t be threatened by passive data collection, as it is meant to complement, not compete with reported data

Christopher Boon

Christopher Boon

SVP of Enterprise Solutions Group at Dstillery

Artificial Intelligence and the Future of Marketing Analytics

Research Technology (ResTech)

Artificial Intelligence and the Future of Marketing Analytics

New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.

Michael Wolfe

Michael Wolfe

Gaining Insights Into Change Across Healthcare

CEO Series

Gaining Insights Into Change Across Healthcare

US healthcare changes are forcing change in healthcare research.

Steve Orlick

Steve Orlick

4 Things I Learned at IIeX North America 2018

CEO Series

4 Things I Learned at IIeX North America 2018

IIeX this year showcased themes that are changing research now.

Ray Fischer

Ray Fischer

The Future is Agile

The Future is Agile

Automation can play an important role in the delivery of cost-effective and fast information for marketing decision making.

Leslie Albright

Leslie Albright

at Confirmit, Delvinia

How AI Can Amplify Your Marketing

Research Technology (ResTech)

How AI Can Amplify Your Marketing

AI is leading a digital transformation for marketing and research in multiple ways

Maor Daniel

Maor Daniel

10 Ways Sample Companies Should be Using Automation

Research Technology (ResTech)

10 Ways Sample Companies Should be Using Automation

Sample automation is a great potential tool for improving survey processes but is underutilized

JD Deitch

JD Deitch

Chief Operations Officer at Cint

4 Reasons Business People Make Decisions Without Doing Research—and the Remedy

4 Reasons Business People Make Decisions Without Doing Research—and the Remedy

Combining automation and industry proven methods for smarter, faster decisions

Peter Shafer

Peter Shafer

Five Thought Provoking Take-Outs from IIeX Behaviour 2018

Behavioral Science

Five Thought Provoking Take-Outs from IIeX Behaviour 2018

Missed IIeX Behaviour last week? Get caught up with this overview of the event.

Dipesh Mistry

Dipesh Mistry

Senior Research Executive at Northstar Research

The Fastest Way to the Deepest Insights: The Automation of Behavioral Science

Research Methodologies

The Fastest Way to the Deepest Insights: The Automation of Behavioral Science

Combining sound theory & new measurement tools for market research success

Dr. Aaron

Dr. Aaron

Founder & CEO at Sentient Decision Science

The Dark Side of Fairy Tales

Insights Industry News

The Dark Side of Fairy Tales

Discussion on the negative effect of AI and automation on the market research industry.

Steve Needel,

Steve Needel,

AYTM Automation Makes Research 3x Cheaper & 12x Faster

AYTM Automation Makes Research 3x Cheaper & 12x Faster

Origin CBI adopted automation for their consumer motivation profiling tool

Lev Mazin

Lev Mazin

CEO at AYTM

JUST EAT Optimizes Advertising Through Quick Concept Testing

JUST EAT Optimizes Advertising Through Quick Concept Testing

Toluna utilized automated ad testing for a JUST EAT marketing campaign

Janice Caston

Janice Caston

SVP, Marketing at Toluna

A Match Made in Heaven… and Other High-Dimensional Spaces

Research Technology (ResTech)

A Match Made in Heaven… and Other High-Dimensional Spaces

Embraising AI as a tool to extract deep human insights and provide real value from big data.

Taejin In

Taejin In

What will happen to Market Research in 2018?

What will happen to Market Research in 2018?

Hottest topic, biggest disappointment, & rising threat in insights

Ray Poynter

Ray Poynter

Managing Director at The Future Place

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

Artificial Intelligence and Machine Learning

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

Programmatic Sampling: The Basics

Research Methodologies

Programmatic Sampling: The Basics

Learn the ins and outs of programmatic sampling from APIs to automation and data mapping.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Demystifying Data Science

Insights Industry News

Demystifying Data Science

Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.

Kevin Gray

Kevin Gray

President at Cannon Gray

2017 Predictions in Review

2017 Predictions in Review

Look back at what did and did not happen in 2017 from this past year’s market research predictions.

Dan Foreman

Dan Foreman

Chairman of the Board at ZappiStore

Researchers: Is There Poop in Your Brownies?

Research Methodologies

Researchers: Is There Poop in Your Brownies?

While research companies are pushing for speed in turn around time, often respondent and data quality is being sacrificed.

Ron Sellers

Ron Sellers

Three New Qualitative Research Technologies That Will Change Marketing and Innovation

Research Technology (ResTech)

Three New Qualitative Research Technologies That Will Change Marketing and Innovation

Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.

Monica Zinchiak

Monica Zinchiak

Idea Meritocracy & Its Implications for Market Research

Research Technology (ResTech)

Idea Meritocracy & Its Implications for Market Research

Find out how AI and automation can help solve the big “Why” questions for with “Idea Meritocracy” and algorithmic decision making.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Automating My Job

Research Technology (ResTech)

Automating My Job

Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. How feasible is it really?

Kevin Gray

Kevin Gray

President at Cannon Gray

Automatically Write and Email Reports with R, SendGrid, & Displayr

Research Technology (ResTech)

Automatically Write and Email Reports with R, SendGrid, & Displayr

Tim Bock shares step-by-step instructions on how to use R to automatically write and send emails based on automatically computed analyses.

Tim Bock

Tim Bock

Research Methodologies

Old-School Crosstabs: Obsolete Since 1990, Still Wasting Time and Reducing Quality

Old-school crosstabs have been made obsolete, thanks to three key innovations that have led to improved work processes.

Tim Bock

Tim Bock

GRIT Sneak Peek: Adoption and Consideration of Automation Platforms

From the forthcoming GRIT Report, Ray Poynter analyzes the adoption and consideration of automation solutions within the insights industry.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Technology (ResTech)

The Future of Research is not AI but IA

Stephen Phillips of ZappiStore makes the case for intelligence augementation (IA) in market research.

Stephen Phillips

Stephen Phillips

How Lucid CEO Patrick Comer Plans To Transform Insights

CEO Series

How Lucid CEO Patrick Comer Plans To Transform Insights

An interview with Lucid CEO Patrick Comer on their funding, next steps, and the role of automation and analytics in the future of insights.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Automated Market Research: Set Me Free

Stephen Phillips comments on a new automation report from Ray Poynter and what it means for researchers.

Stephen Phillips

Stephen Phillips

Research Technology (ResTech)

How to Put Quality into Automated Market Research

Automation is a major buzz word in the industry – learn what to look for to avoid common pitfalls and ensure quality output.

Nik Samoylov

Nik Samoylov

Research Technology (ResTech)

Market Research Automation: Our Greatest Fear or Innovation?

What new accomplishments may market researchers reach if they had better-thinking machines to assist them?

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Technology (ResTech)

Putting the Human Touch Back in Market Research

Automating certain elements of the research process allows you to focus on gathering insights and connecting with consumers.

Jim Longo

Jim Longo

Co Founder & Senior Vice President - Research Solutions at Discuss.io

Artificial Intelligence and Machine Learning

Buzz Topics: Hype or Gamechangers? (A GRIT Sneak Peek)

A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Automation: Will It Kill Us or Make Us Stronger?

Automation is very much among us and here to stay. The big question is whether it is a help or a hindrance.

Cambiar null

Cambiar

Guest blogger at Cambiar

Jeffrey Henning’s #MRX Top 10: Channeling ESOMAR, Open Ends, and Research Automation

Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Everything You Wanted To Know About Automation & MR – But Were Afraid To Ask

Download our free new report into the impact of Automation (including AI) on market research and insight.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Healthcare, Medical, and Pharma Market Research

What Automation Means for Healthcare Market Researchers

I’ve been thinking a lot lately about automation and how it can and should be applied to healthcare-related market research.

Tom Lancaster

Tom Lancaster

The GRIT Report (Q1 & Q2 of 2016 Data) Has Arrived

The latest GRIT Report is here! This edition uses data collected in Q1 & Q2 of 2016.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Will Market Research Get Caught With Our AI Pants Down?

If 60% of jobs across all industries are ’automatable’ in the same way they are in ours, what will people be doing?

Patricio Pagani

Patricio Pagani

Insights Industry News

Ray Poynter Suggests That Researchers Do These 5 Things

Here are my 5 top tips for things I think market researchers should do in 2016 – as per my closing keynote at IIeX Amsterdam.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

CEO Series

Research Automation Comes Of Age With BrainJuicer/ZappiStore Partnership

BrainJuicer has now placed two of their biggest products into ZappiStore. Research Automation has now come of age.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Macromill: Disrupting MR With The “APPification” Of Research

Macromill is the first large MR firm to embrace the app model of research as an embedded strategic initiative. What are the implications?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

The APPification of Marketing

Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.

Peter Orban

Peter Orban

Research Methodologies

Lessons from Automating Social Media Monitoring

As people use social media differently, as APIs change, social media monitoring programs can behave strangely.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Disrupting Market Research: An Update

JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

CEO Series

ZappiStore Wins The Insight Innovation Competition Phase 2!

An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore.

Brian Tarran

Brian Tarran

Editor at Research Live

Research Technology (ResTech)

Research Robots: More Than Meets The Eye

Ari Popper test drives eye2d2, a research robot that predicts what will capture the eye in the first few split seconds of viewing, at CES.

Ari Popper

Ari Popper

Research Technology (ResTech)

Market Research Software I Wish I Had

Jason Anderson is looking for some software technologies to help create some kick-ass research insights. Here is what he is looking for.

Jason Anderson

Jason Anderson

Owner at Datagame