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Posts Tagged ‘behavioral tendencies’

How to Make (Quantitative) Research Actionable

Posted by TRC Market ResearchTuesday, January 3, 2012, 12:50 pm No Comments
Given fundamental human behavioral tendencies, simply conducting a good quantitative study will not ensure that it is acted upon. To get the intended audience to learn the results well enough to change their behavior, the results have to be presented in a memorable manner.
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